SOURCE: Xtalks

Xtalks Webinars

August 16, 2017 07:00 ET

Why Making Every Product Truly Unique is the Key to Modern Brand Protection

TORONTO, ON--(Marketwired - August 16, 2017) - In this live webinar, Jim Sinisgalli, Director of Product Management and Brand Protection at Systech will outline their ability to create trusted uniqueness in every product, and how this idea is central to a modern approach to brand protection.

Mass produced products are shipped in the thousands through millions, with each item being identical in terms of packaging and UPC code. This manufacturing practice produces items that are exactly alike and certainly not unique.

What if that current package and UPC code could be leveraged to create uniqueness for every item? In this case, wouldn't diverted products be able to be discovered more accurately and rapidly? Counterfeiters wouldn't be aware that a unique identifier had been created for the products, making counterfeit products more easily detectable.

Join the session on Wednesday, September 6, 2017 at 11am EDT (4pm BST/UK). To learn more or register visit: Why Making Every Product Truly Unique is the Key to Modern Brand Protection

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