SOURCE: Wi-Fi Offload Summit

Wi-Fi Offload Summit

May 27, 2014 09:00 ET

Wi-Fi Offload Summit: Wi-Fi on Track to Transform the Mobile Industry

AT&T, Time Warner Cable, and Sprint Keynote Wireless Summit in California

AARHUS, DENMARK--(Marketwired - May 27, 2014) - Demand for wireless services is on the rise, and with mobile carriers under pressure, the time for large-scale public Wi-Fi is now. The Wi-Fi Offload Summit, the preeminent global carrier Wi-Fi event, is bringing together innovators in Wi-Fi to seed the next great success story by exploring the newest ideas, opportunities and technologies in carrier Wi-Fi, offload, and beyond.

The Wi-Fi Offload Summit will be held June 18-19, 2014 at the Four Seasons Hotel in Palo Alto, CA.

"Public Wi-Fi is on track to transform the mobile industry. Consumers want more Wi-Fi, and they want it everywhere. Companies that understand this and plan accordingly will be the winners," said Claus Hetting, Wi-Fi Offload Summit Chairman.

But making money on public Wi-Fi is still a challenge across the industry. The Wi-Fi Offload Summit has dedicated its first day to addressing this issue of monetization. "The technology to do this is already in place," said Hetting. "It's about easy access, intelligent ads, social media, analytics, consumer engagement, and putting all of this into a great user experience."

So what will be the role of carriers, MVNOs, and the big OTTs in mass-market Wi-Fi ecosystem? On 'Summit Day,' AT&T and Time Warner Cable will present keynotes on Wi-Fi in large public venues and MSO carrier Wi-Fi strategies, respectively. Aptilo Networks, Sprint, Boingo, iPass and 'Wi-Fi First' MVNO Scratch Wireless will also be sharing their views. Presentations will delve into 'the marriage of Wi-Fi and mobile' as the next big opportunity in telecoms.

"Wi-Fi offload is already happening for 20-30 mobile carriers around the world, including in the US," said Hetting. "Carriers are recognizing Wi-Fi as a real, pervasive growth strategy, going beyond 'offload' and into seamless, high-quality wireless services everywhere -- regardless of technology."

To register or become a speaker, contact claus@hettingconsulting.com or visit www.wifioffloadsummit.com.

About the Wi-Fi Offload Summit
Established in 2013, the Wi-Fi Offload Summit is the preeminent global carrier & public Wi-Fi event. The Summit brings technology innovators and service providers together to share ideas and spark new opportunities in public Wi-Fi. For more information visit www.wifioffloadsummit.com.