SOURCE: Wi-Fi TV Inc.

February 15, 2007 10:28 ET

Wi-Fi TV Numero Uno for Hispanic TV on the Internet in United States

NEWPORT BEACH, CA -- (MARKET WIRE) -- February 15, 2007 -- The sensation of Internet TV has hit the broad and diversified U.S. Hispanic market, and Wi-Fi TV (PINKSHEETS: WTVI) has taken a "dramatic #1, numero uno, market position for Hispanic Internet TV," according to Wi-Fi TV Inc. Chairman Alex Kanakaris.

"In the early race to lead the convergence of TV and the Internet for the Hispanic market, only Wi-Fi TV offers 60 live global Spanish language TV stations, live chat that is specific to each program, free calls, breaking news with Spanish language news stories, and both English and Spanish language programming for Music, Religion, Politics, News, Movies and more," Kanakaris stated.

"With the launch of the new Wi-Fi TV platform on February 19, only Wi-Fi TV will offer targeted video ad space that goes directly to the Hispanic Internet TV market in the United States with all of the interactive features that Wi-Fi TV has brought to TV on the Internet," he concluded.

Demographics and Growth of Hispanic Internet Usage in United States

According to a report from 2006, the Hispanic youth market is one of the toughest of all consumer demographic groups to understand. Hispanic people in the US share a common language but come from many different countries. Some are first-generation immigrants, others are the children of immigrants and still others have grandparents or great-grandparents who were born in the US.

"This is why Wi-Fi TV is so special to the Hispanic marketplace. We offer a Spanish language section at www.wi-fitvespanol.com. We also offer individual pages for dozens of countries that speak a form of the Spanish language," stated Kanakaris

According to the survey, some users speak only Spanish; others don't know the language. Still others use Spanish in some environments, English in others, or a mixture of the two. Many Hispanic youth live in two worlds: one dominated by the culture and traditions of their family history, and the other full with iPods, MySpaces, mobile phones and hip-hop music of the general US youth culture.

"Wi-Fi TV spans the spectrum of English and Spanish, mobile content and traditional content, with one Social Internet TV ™ environment," stated Kanakaris.

There were 15.7 million Hispanic Internet users in the US in 2005, according to eMarketer, 16.7 million in 2006 and the number is expected to reach nearly 21 million by 2010.

In addition, the US Hispanic population is young, particularly online. In 2005, there were 9.1 million estimated Hispanic Internet users under the age of 35 and this estimate will rise to 12.1 million in 2010, according to research company eMarketer. The Hispanic youth explosion will continue and by 2010, one-third of all Hispanic people in the US will be under 18.

Going back to mid-1995, The U.S. Hispanic population was already adopting broadband at home. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy commissioned by America Online and conducted by Roper Public Affairs, half of online Hispanics use high-speed connections at home by that time.

14 percent of Hispanic online consumers connected their home to the Internet, compared to seven percent of the general online population. The average time spent surfing at home is higher among Hispanics, averaging 9.2 online hours per week, compared with an average 8.5 hours by the general population. There are more children under 18 in Hispanic households. Forty-seven percent of online Hispanics have children, versus 37 percent of the general online population.

Hispanic parents view the Internet as a means of advancement for their children. "They see it as an empowerment tool," said Mark Lopez, publisher of AOL Latino. "For their children to find better information and to get better educated."

Many Hispanics view the Internet as an opportunity to research and buy products and services. Sixty-three percent use the Web to research brands, 70 percent say it's the best source for price comparison.

Many in the online Hispanic community use the Internet to find relevant information. Sixty-four percent of online Hispanics look online for local entertainment information. Health-related issues are an easy look-up for 61 percent of the group, and as many as 71 percent of online Hispanics find driving directions and maps online.

Wi-Fi TV Is a Pioneer In Online TV

Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet and was established twelve years ago, and provided the first online movie in December 1995. Wi-Fi TV will be introducing targeted video advertising throughout its web site and Wi-Fi TV Stations when the next generation of the web site launches on Feb. 19. The Wi-Fi TV web site is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls all on one web site.

About Wi-Fi TV Inc.

Wi-Fi TV Inc. provides a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls and free chat and free online parties.

Ownership of Wi-Fi TV Stations is available at $25,000 (full details are on the web site www.Wi-FiTV.com). Several financing options are available.

The Wi-Fi TV Channel Sales Blog is at http://www.wi-fitvchannelsales.blogspot.com

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397, info@wi-fitv.com.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-FI TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

Contact Information