February 12, 2007 10:21 ET

Wi-FiTVA Is Ready as New York Times Article Touts Growth Potential of Online Ads

With Hundreds of Live Stations, Wi-Fi TV Is Uniquely Positioned to Embrace New Form of Advertising

NEWPORT BEACH, CA -- (MARKET WIRE) -- February 12, 2007 -- In a New York Times article on February 10, it is stated that "aside from one-time events like AOL's Live 8 concerts in 2005, there has been little live footage on the Internet." Wi-Fi TV Inc. (PINKSHEETS: WTVI) is breaking out of that reality, by offering its members hundreds of simultaneous live feeds of channels and web cams on topics like music, sports, fashion, education, news, religion, space, politics, and more.

Now Wi-Fi TV™ is preparing to launch Wi-FiTVA™ -- Wi-Fi Targeted Video Advertising -- and it believes that both advertisers and consumers are ready for this next generation of advertising.

According to the New York Times article by Louise Story, "At less than 5 percent of online ad spending, Internet commercials are still a small piece of that pie, but advertising executives say they expect them to become far more prominent this year. Advertisers spent $410 million buying space for video ads online last year, up from $225 million in 2005. They will probably spend more than $700 million this year, according to eMarketer, an online advertising research firm."

The story goes on to say that "online video is possible on a large scale because broadband internet connections are now available in more than half of American households. This is the closest the Internet has come to replicating televisions.

"Web surfers would want shorter, more interactive ads, and online commercials would ultimately work best when they merge the interactive, user-involvement aspects of the Internet with traditional video, executives say," according to the New York Times article.

"Two phenomenon have occurred simultaneously that are changing the way advertisers look at reaching an audience. First, millions of young people are migrating away from traditional Snail TV and printed media to electronic media delivery devices like iPods, laptop and desktop PCs. Second, people are using time-shifting and ad zapping devices when they do watch traditional TV," stated Alex Kanakaris, Chairman, Wi-Fi TV Inc.

"As a result of these two occurrences, the advertising industry is seeking a new way to reach sought after consumers with the next generation of adverting," Kanakaris added.

"With the new Wi-Fi TV ™ web site, which introduces our newest vision for Social Internet TV™, we will be populating the entire video portions of the site, both live and on-demand TV and video, with brief video ads which precede the programming.

"This advertising has two dramatic advantages over old-fashioned video advertising on Snail TV. First, the ads precede the programming and cannot be easily zapped out. The second advantage is the most important, because it changes the whole dynamic of the way ads are delivered. With our Wi-FiTVA -- Wi-Fi Targeted Video Advertising -- two people can be watching the same program at the same time. However, each viewer will see a different ad, an ad that has been dynamically delivered to him or her based on their personal buying interests," explained Kanakaris.

Wi-Fi TV Is A Pioneer In Online TV

Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet and was established tweleve years ago, and provided the first online movie in December 1995. The Wi-Fi TV web site is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls all on one web site.

About Wi-Fi TV Inc.

Wi-Fi TV Inc. provides a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at and include such perks as free online phone calls and free chat and free online parties.

Ownership of Wi-Fi TV Stations is available at $25,000 (full details are on the web site Several financing options are available.

The Wi-Fi TV Channel Sales Blog is at

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397,

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-FI TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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