SOURCE: Wi-Fi TV Inc.

January 31, 2007 10:51 ET

Wi-FiTVDA™ Set to Launch as New Advertising Model for TV on the Internet

Targeted Video Dynamic Ads to Bridge the Internet Advertising Divide

NEWPORT BEACH, CA -- (MARKET WIRE) -- January 31, 2007 -- Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet. Wi-FiTVDA ™ is a new acronym for an advertising model being introduced by Wi-Fi TV Inc. (PINKSHEETS: WTVI) on its next generation Social Internet TV site (www.Wi-FiTV.com) being launched February 19.

Wi-FiTVDA stands for Wi-Fi Targeted Video Dynamic Advertising, and describes the method that Wi-Fi TV Inc. is using to populate video advertisements throughout its entire website of over 450 live TV stations and additional interactive video content and messaging.

"This new revenue model, being implemented through our web development partners, allows advertisers to know that their ads will be dynamically and directly targeted on-the-fly ads to the consumers who advertisers need to reach in a new way -- the iPod user, Wi-Fi TV, YouTube and MySpace user of online video and social networking," said Wi-Fi TV Director Van Holster.

In conjunction with the introduction of the Wi-FiTVDA model, Wi-Fi TV, which also sells Wi-Fi TV Stations for $25,000 with various financing options available, will expand its free membership campaign.

"The model is designed so that as more viewers watch Wi-Fi TV, the greater the potential advertising revenue to Wi-Fi TV is. We will review Wi-FiTVDA in more detail in a webcast for the launch of our new generation web site on February 19 at www.Wi-FiTV.com," stated Mr. Holster

Wi-Fi TV Is a Pioneer In Online TV

Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet and was established twelve years ago, and provided the first online movie in December 1995. Wi-Fi TV will be introducing targeted video advertising throughout its web site and Wi-Fi TV Stations when the next generation of the web site launches on Feb. 19. The Wi-Fi TV web site is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls all on one web site.

About Wi-Fi TV Inc.

Wi-Fi TV Inc. provides a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls and free chat and free online parties.

Ownership of Wi-Fi TV Stations is available at $25,000 (full details are on the web site www.Wi-FiTV.com). Several financing options are available.

The Wi-Fi TV Channel Sales Blog is at http://www.wi-fitvchannelsales.blogspot.com.

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397, info@wi-fitv.com.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-FI TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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