SOURCE: Widemile Inc.

March 18, 2008 06:00 ET

Widemile Launches New Multivariate Optimization Platform With Thirteen Leading Agencies in Interactive Marketing and Advertising

Avenue A | Razorfish, Ascentium, DDB in Seattle, TMP Directional Marketing, POP, Portent Interactive, and SolutionSet Among Others Engaged for Client Optimization Work

NEW YORK, NY--(Marketwire - March 18, 2008) - Today at Search Engine Strategies (SES) New York, Widemile Inc., an emerging leader in multivariate testing and web optimization, announced the beta availability of its third-generation optimization platform, a browser-based application which helps online marketers maximize campaign performance by testing and optimizing landing pages and other web content for higher conversion rates. Widemile also announced thirteen (13) industry partners who will use the new platform on behalf of their clients. Partners participating in the initial platform rollout include Ascentium, Avenue A | Razorfish, Brand Digital, Closed Loop Marketing, DDB in Seattle, Palazzo Intercreative, POP, Portent Interactive, Red Bricks Media, SolutionSet (, Stratigent (, TMP Directional Marketing (, and ZeroDash1 ( Widemile can be found at SES New York at Booth #2025.

"After years of intense development, we're thrilled to now make our optimization technology and expertise available to leading search and interactive marketing firms," said Robert Bergquist, Widemile CEO and President. "Advertisers, big and small, rely on their agencies for online strategy, creative development, search expertise, media planning, and other marketing guidance and support. Campaign optimization is highly complementary to these core agency services. We are working with our partners to spread the use of optimization and drive improved returns on ad spend and client website performance."

Multivariate optimization makes each advertising dollar more accountable and work harder, making it highly appropriate for the current economic environment. John Lovett, senior analyst at JupiterResearch wrote "...demonstrating ROI is attainable because testing precisely illustrates areas in which changes have impact, enabling marketers to quantify improvements," in a report titled Multivariate Testing Agenda: Overcoming Challenges and Building Strategies for Success published on

"Avenue A | Razorfish has been focused on accountability and measurement in digital advertising since day one," said Randy Barney, Director of Site Optimization, Avenue A | Razorfish. "We're excited about Widemile's approach and toolset, which is structured to scale with our business and client needs."

The new Widemile optimization solution allows agencies to help their clients maximize campaign performance and return on ad spend. Widemile has honed its advanced multivariate testing and other proprietary analytic techniques, which are embedded in the application to scientifically determine the best performing set of advertising content -- whether on a landing page, microsite or other web page. Marketers are able to simultaneously test a variety of offers, text, images, and other key variables, quickly and efficiently.

"Widemile's third-generation software-as-a-service (SaaS) multivariate optimization system was specifically designed using open software and systems to meet enterprise standards for security, stability and performance," said Dean Kimball, Widemile co-founder and CTO. "Developed with partners in mind, the Widemile optimization system contains a wide range of testing, reporting and client management capabilities within an easy-to-use browser-based application, and provides a level of performance and interactivity that has previously only been possible with desktop applications."

Optimization can be challenging to execute, requiring both expertise and technology for client success. In addition to integrated "help" wizards within the application, Widemile provides partners with training and support, including proven best practices. The Widemile solution is designed to integrate with and complement partners' other applications and services to maximize results for their clients.

"Optimization is a natural extension of search marketing," said Lance Loveday, CEO of Closed Loop Marketing, an interactive marketing agency with specific expertise in PPC (pay per click) advertising. "Costs for premium keywords continue to go up, and clients are looking for the next level of performance. Widemile is positioned well to enable us to seamlessly provide optimization services to our clients."

"Interactive components are becoming the norm for every part of the marketing mix," said Marc Schwartz, SVP Consumer Engagement, DDB in Seattle. "We really like the conversion intelligence and process Widemile will provide in addition to a powerful toolset. We look forward to extending optimization into many different areas of our client work, which spans traditional broadcast through print and interactive."

For more information about the new platform or the Widemile Partner Program, visit or call 206-985-7171.

About Widemile

Widemile Inc. is a leading provider of web campaign testing and multivariate optimization technologies and services for interactive agencies and their clients. By providing the tools and support needed to dramatically enhance performance of online campaigns and websites, Widemile helps partners and their clients maximize the value of online marketing investments. Widemile removes the guesswork by testing thousands of potential page configurations to analytically determine the optimal design. Landing pages, display banners, microsites, sales funnels and other key web pages can produce extraordinary results with an effective testing and optimization process. Widemile partners and customers include: Avenue A | Razorfish, DDB in Seattle, Microsoft, Red Bricks Media, The Weather Channel Interactive, and TMP Directional Marketing, among others. Widemile is privately held and headquartered in Seattle, WA and can be found at or by calling: 206-985-7171.

Contact Information

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