SOURCE: Widen Enterprises, Inc.

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July 27, 2016 08:00 ET

Widen Introduces Salesforce Connector for Digital Asset Management

Integration Enables Salesforce Users to Access Sales and Marketing Content Inside CRM

MADISON, WI--(Marketwired - July 27, 2016) - Widen Enterprises, a leading provider of digital asset management (DAM) software, today unveiled Salesforce Connector, an integration for the world's #1 CRM. Salespeople can now search for Widen Collective assets inside Salesforce. This makes it easy for salespeople to share up-to-date marketing and sales collateral within Salesforce.

Salespeople depend on content to educate, entertain, and inspire customers, but accessing that content can be a hassle. Without a DAM system, salespeople have to comb through cloud storage systems and shared drives, or ask marketers to email the right files. This wastes time for both the salespeople and marketers. Even with a DAM system in place, salespeople sometimes ignore the system or download assets to their devices and fail to check for updated versions.

By integrating the Widen Collective DAM solution with Salesforce, the platform where salespeople do their core work, the Salesforce Connector eliminates all those hassles. After installing the Connector, users will find a Widen Collective search bar inside Salesforce Accounts, Contacts, and Opportunities. They can find the assets they need, copy the share links, and paste them inside emails. If marketing updates an asset, the URLs will automatically link to the new, updated asset.

Besides making it easy for salespeople to send the latest videos, case studies, product guides, and other materials, Salesforce Connector offers additional benefits. First, Salesforce Activity History maintains a record of the copied asset names. Thus, salespeople can see everything that has been shared. Second, inside Widen Collective Asset Insights, salespeople can track views and downloads by customer and analyze correlations between content use and sales results. Third, unlike some file types, Widen share links are optimized for viewing on smartphones, tablets, and computers.

"Collaboration between marketing and sales is absolutely essential, so we designed Salesforce Connector to strengthen that partnership," said Deanna Ballew, Director of Product Management at Widen. "With this integration, salespeople can quickly find content in their 'home' platform without assistance from marketing, and marketers no longer need to worry that sales will use the wrong assets. This saves time and eliminates stress for both departments."

About Widen

Widen is a content technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search, and share your digital content. Organizations of all sizes use Widen's cloud-based DAM solution, the Widen Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, F. Hoffmann-La Roche, Trek Bicycle Corporation, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.

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