SOURCE: Widen Enterprises

Widen Enterprises

March 26, 2015 08:00 ET

Widen Launches All New DigitalAssetManagement.com

Revamped DAM Resource Offers New Educational Content and Community Connections

MADISON, WI--(Marketwired - March 26, 2015) - Widen, a leading provider of cloud-based digital asset management software, has launched a brand new web experience at DigitalAssetManagement.com, a knowledge sharing resource for the DAM community. The new site provides resources, news and connections for professionals new to the world of digital asset management.

Site visitors can now find information about what DAM is and how it supports content workflows. The site includes expert opinions and accounts from DAM users that span all roles and levels of familiarity. Content marketers, creatives, archivists, IT professionals and more will find information relevant to their work.

Given the rising interest in digital asset management as a way to organize, access and distribute rich media, Widen made the decision to revamp this educational resource. A part of the 'visual asset management' scene since 1948, Madison-based Widen began as a plate engraver for local newspapers. The company eventually added prepress, printing and photography to its repertoire and began developing digital asset management software in 1995.

"We created this educational initiative in 2002 to extend our culture of knowledge sharing and transparency to the market," said Widen CEO Matthew Gonnering. "Since then, DAM has taken a central position in the marketing technology ecosystem, and we felt the website needed a refresh to reflect this change. We are committed to making DigitalAssetManagement.com a vital resource for everyone who works with visual assets."

The website will be updated frequently with articles, new resources, conference coverage and DAM community listings. Visitors can sign up for the monthly newsletter to receive updates about highlights and new resources. The new site is live and available at DigitalAssetManagement.com. Contact us to let us know what would make this resource more helpful to you.

About DigitalAssetManagement.com
DigitalAssetManagement.com provides information about selecting, implementing and maintaining digital asset management systems. The site connects new DAM system users and experienced DAM community members to key practices, ideas and themes in the industry.

The site is managed by Widen, a DAM system provider and marketing technology company. The content developers have backgrounds in journalism, marketing, product management and event management. Widen is based in Madison, Wisconsin with customers, consultants and partners around the world.

About Widen
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to www.widen.com.

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Contact Information

  • Contact:
    Jake Athey
    Marketing Director
    Widen Enterprises, Inc.
    608-443-5472
    jathey@widen.com