MADISON, WI--(Marketwired - December 14, 2016) - Widen Enterprises announced that it has been named a Representative Vendor in Gartner's Market Guide for Digital Asset Management. Published on November 16, 2016, the report lists 19 digital asset management (DAM) vendors selected to provide buyers with an understanding of the market and its offerings.
According to Jake Sorofman and Andrew Frank, co-authors of Gartner's DAM guide, "Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets." They note that "Rising DAM interest is driven by a surge in content variety, efforts to modernize website and digital experiences, advanced personalization use cases, and growing pressures to govern distributed marketing efforts."
The Widen Collective, Widen's flagship DAM system, offers an elegant solution for marketers who face the challenges highlighted in Gartner's report. A cloud-based DAM platform, Widen Collective simplifies the creation, organization, distribution, governance and analysis of content. It is designed for organizations of any size and provides a central source of truth for all types of visual content including logos, photos, videos, creative files and more.
"20 years ago, Widen launched one of the market's first SaaS DAM solutions. Since then, we've built an indispensable tool for marketing organizations that power their brand with content," said Matthew Gonnering, CEO of Widen. "We're proud that Gartner has selected us as a representative vendor for the DAM market."
To download the full market guide, please visit https://www.gartner.com/doc/3512936/market-guide-digital-asset-management
Gartner, Market Guide for Digital Asset Management, 16 November 2016
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search, and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Widen Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.