SOURCE: WideOrbit


December 18, 2014 03:00 ET

WideOrbit Appoints Steve McCartney to Lead Its Digital and Programmatic Business in Europe

SAN FRANCISCO, CA and LONDON, UNITED KINGDOM--(Marketwired - December 18, 2014) - WideOrbit Inc., the leading provider of advertising management software for media companies, announced that Steve McCartney, one of Europe's foremost experts on the use of Big Data in digital advertising, has joined the company as Managing Director of Europe and SVP of Digital and Programmatic. In this dual role, Mr. McCartney will manage WideOrbit's digital and programmatic business, including the recently acquired digital advertising companies, Fivia and Admeta, and lead sales and operations in Europe.

McCartney was most recently Chief Technology Officer at Visual DNA and was also SVP Engineering at SpecificMedia, where he was the architect of the ad-serving platform behind one of the largest independent global ad networks. In earlier roles, his projects included the development of one of Europe's first behavioural and contextual ad targeting technologies as well as methodologies for bringing credit agency data online for ad targeting. 

McCartney's appointment follows an eventful year for WideOrbit, in which it increased its leadership in digital advertising solutions for media companies by acquiring Fivia, based in Paris, and Admeta, based in Gothenburg, Sweden, as well as Seattle-based Abacast. He will lead business and product development and operations for WideOrbit's digital and programmatic business in Europe, including the integrations of Fivia and Admeta.

"Steve's appointment is a massive win for European media companies that want to take advantage of the enormous opportunities presented by the multi-trillion dollar transition from linear media to digital," said Eric R. Mathewson, Founder and CEO of WideOrbit. "His extensive expertise in ad networks, contextual targeting, big data and programmatic advertising makes him the perfect person to oversee WideOrbit's digital operations in Europe and shape their future."

"I couldn't be more pleased to join a company poised to help bridge the gap between broadcast and digital advertising," said McCartney. "WideOrbit manages more than $30 billion in annual ad revenue and is a proven partner to digital and traditional broadcasters globally transitioning to new methods of content distribution. WideOrbit is uniquely positioned to deliver end-to-end advertising management solutions spanning all forms of media including traditional linear, digital and emerging programmatic."

About WideOrbit
WideOrbit ( is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimisation. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; New York, NY; London, UK; Paris, France; and Gothenburg, Sweden.

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