SOURCE: WideOrbit


April 13, 2015 10:30 ET

WideOrbit WO Analytics Selected by More Than 750 Stations

Media Industry's Only Dedicated Business Intelligence Solution Grew Installed Base by 150% Since Last Year, Previews New Enhancements at 2015 NAB Show

SAN FRANCISCO, CA--(Marketwired - April 13, 2015) - WideOrbit, Inc., the leading provider of advertising management software for media companies, announced strong market acceptance for WO Analytics, an advanced business intelligence solution created expressly for the specialized needs of broadcast businesses. WO Analytics is now the business intelligence solution of choice at more than 750 North America broadcast stations, reflecting 150% growth in adoption and the addition of nearly a station a day to its installed base since the 2014 NAB Show. WO Analytics enjoys a 100% successful implementation record, practically unheard of for a business intelligence solution.

WO Analytics compiles and analyzes data from WideOrbit and third party systems to generate custom reports in numerous pre-built, customizable core dashboards for executives, GMs, sales managers, A/R, finance and AEs -- delivering both high-level intelligence and the ability to drill down into the details. This in-depth monitoring and reporting across business operations enables media executives and station managers to identify new business opportunities, improve pricing strategy, increase forecasting accuracy and improve operational efficiencies.

The latest release, WO Analytics v3.5, will be available for preview at the 2015 NAB Show. Recent enhancements in the new version include improved access to data from WideOrbit's WO Network, WO Program and WO Media Sales solutions; expanded support of third-party data providers; and new reports for predictive modeling and assessing inventory, pricing and yields. Cable customers will also enjoy the optional integration with DealMaker Historical to generate forecasts. 

"WO Analytics delivers business intelligence to stations that want to improve their profitability by making data-driven pricing and inventory decisions. This will be especially important for broadcasters who want to minimize LUR rebates during the 2016 political season," said Vijay Kumar, Vice President of Engineering at WideOrbit. "The beauty of WO Analytics is that it works seamlessly with all platforms and data providers. WO Analytics creates no additional capital requirements to prevent stations from driving value from source data in their WideOrbit platform or any other third party system." 

"We are really pleased by the immediate business benefits our clients have derived from WO Analytics," said Eric R. Mathewson, Founder and CEO of WideOrbit. "Its enthusiastic market acceptance is proof that broadcasters need a business intelligence solution to help them digest complex data and use it to make better decisions. Stations create reams of data every day that can help them improve their profitability. Until WO Analytics, there was no media-specific business intelligence software to help them make sense of it. By delivering powerful business intelligence in an easily actionable format, WO Analytics provides a foundation for executives and station managers to collaborate on driving revenue and cutting costs."

WideOrbit will demonstrate WO Analytics as part of its comprehensive platform for streamlining operations and maximizing media company revenue at the 2015 NAB Show in booths N5229 and N5829 in the North Hall of the Las Vegas Convention Center, April 12-16. For more information or to schedule a meeting or personal demo, go to or contact Mike Zinsmeister at +1.828.252.8891 or

About WideOrbit
WideOrbit ( is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 3,000 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

WideOrbit and the WideOrbit logo are registered trademarks or trademarks of WideOrbit Inc. All other brand names, product names or service names are or may be trademarks or service marks that belong to their respective holders. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2015 WideOrbit Inc. All rights reserved.

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