SOURCE: Widespace

Widespace

September 15, 2015 10:33 ET

Widespace Doubles Reach to Over 200 Million Smartphone Users Across Europe, US, MENA

Europe's Leading Mobile Brand Advertising Company Now Reaches Roughly 40% of the Smartphone Population in Europe, US and MENA

NEW YORK, NY--(Marketwired - Sep 15, 2015) - "We're seeing a rapid increase in reach partly as a result of Widespace's market growth in new markets as well as working with leading media publishers such as Business Insider, Condé Nast, IDG, Reuters, Vice, Hearst and many more," says Christophe Joyau, Chief Partnerships Officer at Widespace.

[Portions of this story appeared first in Mobile FOMO.]

During 2015, Widespace has strengthened its position in several markets as well as expanded business offerings. With new products such as StreamView and a 100% viewability guarantee, Widespace provides advertising and measurement with a full brand focus, appealing to both advertisers and premium publishers.

"We see a lot of potential on several markets where the smartphone population continues to increase. This creates a good opportunity for growth as we have established ourselves as a go-to partner for media agencies and direct clients looking to carry out broad international brand campaigns reaching millions of users across markets," said Joyau.

Widespace reaches 128 million unique users throughout 19 European countries, more than half of the European smartphone population. With a strong combination of international and local media partners, Widespace has now extended its reach to over 12 million unique users a month in the MENA region, approximately one third of the local smartphone base. Furthermore, Widespace now reaches over 50 million unique users, one quarter of the local smartphone base in the US via direct media partner deals.

"Widespace has become a preferred partner for many well established media houses looking for a trustworthy partner to monetize their mobile traffic across multiple countries," said Simon Voysey, Digital Director at Vice Media Inc.

"We're looking at a bright future as the use of mobile devices is far from reaching its peak. Relevant and measureable advertising will continue to be a valuable channel for brands to reach their target groups in the right time and in the right context," said Joyau.

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