SOURCE: WidgetBucks

July 16, 2008 08:00 ET

WidgetBucks Publishers Now Earning More Revenue From European Traffic

Site Visitors in Western Europe Now Seeing Country-Specific Merchants and Products

SEATTLE, WA--(Marketwire - July 16, 2008) - WidgetBucks, the market leading ad network of retail and shopping widgets, is expanding its cost-per-click (CPC) network, now giving its publishers and bloggers two ways to earn revenue from their Western European site traffic.

Beginning today, United Kingdom users visiting sites containing WidgetBucks ad units will see short-duration CPM display ads followed by CPC shopping widgets featuring UK-based merchants and products listed in British pounds sterling. The CPM-CPC hybrid ads gives publishers two revenue streams from the same ad widget instance. Before today, visitors outside the U.S. and Canada were served CPM (cost-per-thousand impressions) ads.

Additional Western European countries will be added over the next two weeks, including Germany, France, Italy, Netherlands, Sweden, Norway, Denmark and Belgium. U.S. and Canada-based visitors already see the WidgetBucks hybrid ad units.

"We're thrilled to be giving our publishers more ways to monetize their European traffic," said Matt Hulett, CEO and Chairman of Mpire and WidgetBucks. "This expansion of our network serves two purposes -- it diversifies revenues streams for our publishers and bloggers while also providing our advertisers and merchants with more targeted country and region-specific buyers."

WidgetBucks is ranked No. 2 among niche ad networks and No. 29 among top ad networks in U.S. (comScore Ad Network report, June 2008).

About WidgetBucks

WidgetBucks is the market leading ad network of retail and shopping widgets for online publishers. The parent company of WidgetBucks is Mpire Corporation, whose shopping trend expertise, market data relationships and proprietary technology serve as the backbone for the network. WidgetBucks serves nearly one billion monthly impressions and reaches 100 million unique visitors through the sites and blogs of more than 20,000 publishers. Founded in 2005, Mpire and WidgetBucks are backed by Ignition Partners and Draper Fisher Jurvetson.

Contact Information

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