SOURCE: Wienerschnitzel

Wienerschnitzel

February 08, 2016 09:00 ET

Wienerschnitzel Busts a Move to Celebrate the Return of Pastrami

Hot Dog Chain Teams Up With Music Producer & Dance Crew for a Pastrami Party

IRVINE, CA--(Marketwired - Feb 8, 2016) - Wienerschnitzel, the world's largest hot dog chain, is excited to announce the return of Pastrami, available for a limited time beginning February 8. To bring back this fan-favorite, Wienerschnitzel enlisted a talented dance crew, original music from award-winning producer Quincy Jones III, as well as industry leading choreographer Hi-Hat, who has worked with the likes of Missy Elliot, Rihanna and Kanye West, to create the first ever Pastrami-inspired music track and dance commercial.

"Our fans like to have a good time and celebrate exciting events, and the return of Pastrami to Wienerschnitzel is definitely something to celebrate!" said Doug Koegeboehn, Wienerschnitzel's Chief Marketing Officer. "Our Pastrami Party commercial is inspired by America's fascination with 'dance crews,' so we combined our food, our restaurants, a custom song and a popular dance crew to create something memorable; because at Wienerschnitzel, it's more than just great food, it's a great experience."

Available for a limited time, guests can get their "yum on" at Wienerschnitzel with pastrami, served three different ways:

  • Pastrami Sandwich - 5 ounces of flavorful pastrami topped with Swiss cheese, mustard and pickles and stacked between two slices of rye bread
  • All Beef Pastrami Dog - Angus beef hot dog topped with pastrami, Swiss cheese, mustard and a pickle spear inside a freshly steamed hot dog bun
  • Pastrami Chili Cheese Fries - our famous, secret recipe chili, shredded cheddar cheese, pickles, pastrami and mustard all atop a generous portion of golden fries

In addition to the new Pastrami menu items, Wienerschnitzel is introducing its new handcrafted Cream Soda and S'mores Shake. Available for a limited time, the two new seasonal beverages are the perfect sweet treat to pair with any Pastrami menu item.

Click here to view the Pastrami Party commercial. To find your nearest Wienerschnitzel, visit http://www.wienerschnitzel.com.

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