SOURCE: Wienerschnitzel


August 27, 2012 09:00 ET

Wienerschnitzel Introduces "Der Chicken Dippers"

Buy 'Em by the Bunch and Enjoy With Tasty Dipping Sauces

IRVINE, CA--(Marketwire - Aug 27, 2012) - Wienerschnitzel, the world's largest hot dog chain, is mixing things up with the introduction of its newest menu item, Der Chicken Dippers. On the menu beginning August 27, the bite-sized crispy chicken is served with a choice of three savory dipping sauces: Sweet and Tangy BBQ, Spicy Buffalo Wing and Creamy Ranch.

Wienerschnitzel's new 100 percent all-white meat boneless Der Chicken Dippers are lightly breaded, and cooked-to-order so they're served hot and fresh every time. Guests can enjoy satisfying portions ranging from one-third pound to a full pound that's great for sharing with friends, serving at a party, or taking home for the whole family to enjoy.

"We've always strived to give our customers variety paired with unique everyday value, and adding Der Chicken Dippers with tasty dipping sauces gives loyal fans yet another fun-to-eat menu option," said Tom Amberger, vice president of marketing for Wienerschnitzel. "Der Chicken Dippers did extremely well in our test markets, so we're excited to make this menu item available to all of our guests."

Der Chicken Dippers are available at all Wienerschnitzel locations beginning August 27. Recommended prices start at $3.59 for one-third pound and may vary by location. The youngsters can also get in on the action with the Der Chicken Dippers Kid's Meal that consists of three boneless chicken pieces, regular fries and a kid's drink; plus a "Go Green" toy that promotes the importance of recycling.

The Der Chicken Dippers roll-out will be supported with direct mail, online marketing, social media and in-store point-of-purchase materials.

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About Wienerschnitzel
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel ( is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee Freez LLC.

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