Wiggle Limited

Wiggle Limited

July 07, 2011 01:00 ET

Wiggle Appointed Official Retail Partner to Virgin Active London Triathlon

PORTSMOUTH, UNITED KINGDOM--(Marketwire - July 7, 2011) - Wiggle, the UK's No. 1 online cycle and tri-sports retailer, is proud to announce its appointment as official retail partner to the Virgin Active London Triathlon.

Having established an enviable reputation as the world's largest and most iconic triathlon event, the Virgin Active London Triathlon boasts a world class field of elite athletes and up to 13,000 dedicated competitors. The annual event regularly attracts a 30,000 strong crowd concentrated around the ExCeL arena in the London Docklands area.

Having won the 220 Triathlon award for an incredible 7 years running, Wiggle has become synonymous among the tri market as the one-stop-shop for triathletes. Bringing you the very best in Triathlon equipment and clothing to improve your training and race performance, our extensive product range features some big hitting brands such as Asics running shoes, Speedo swimwear, Maxifuel nutrition, Timex sports watches and Focus bikes.

Speaking about the exciting new partnership, Wiggle's Marketing Director Martin Talbot enthused: "Our appointment as official retail partner for the prestigious Virgin Active London Triathlon is an exciting opportunity for Wiggle, as triathlon has always been a huge part of our overall ambition".

Wiggle loves Celebs who give it a Tri

The London Triathlon is not just renowned for attracting the best racers, when it comes to the glamour and the glitz; this is one race you won't want to miss.

Last year's London Triathlon saw World Champion, Jenson Button exchange the Formula 1 cockpit for the saddle closely followed by Radio 1 DJ and TV presenter, Vernon Kay, making his triathlon debut.

This year Wiggle has decided to help a whole host of celebrities with their triathlon transitions by providing them with some fantastic Focus Cayo road bikes. The likes of Oritsé Williams from chart toppers JLS and Heart FM's Toby Anstis will be Tri-ing to stay ahead of the pack on their new carbon Cayo race machines.

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running, BikeBiz's Online Retailer of the Year 2010, and have been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

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