February 08, 2011 19:00 ET

Wiggle Bike Shop Adds Enduro6 Tickets to Its Website

LONDON, UNITED KINGDOM--(Marketwire - Feb. 8, 2011) - The Wiggle Enduro6 is one of the biggest and best mountain bike events of its kind in the UK – and from today (9th February 2011) anyone wanting to sign up will be able to do so via Wiggle's website. The event, organised by Pro Velo Support, is a firm favourite on the UK mountain bike endurance calendar and is widely regarded as the "must do" season opener.

Held at Catton Park near Tamworth on April 30 – May 1, the event sees pairs and soloists aim to complete as many laps of the undulating six-mile mountain bike course as possible within six hours. The unique twist to Wiggle Enduro6 is that it's a "Parc Ferme" event, which means each rider (or pair) is allocated a secure pit area and all kit for the entire event must be in the pit before the race starts. Once the race is under way nothing can be added which means good preparation is vital to success.

Martin Talbot, Wiggle's director of marketing, said: "We are pleased to support this popular event once again. Each year it seems to grow bigger and better and I'm sure 2011 will be no exception. This year we are particularly excited to be selling entries on Wiggle's bike shop website." 

Patrick Adams, of Pro Velo Support, said: "Our aim is to always deliver the finest possible sporting events with the needs of the competitor at the heart of the organisation. This ensures mountain bike riders of all ages and abilities have a challenging and rewarding experience and are inspired to push themselves further. We are delighted to be working with Wiggle again and selling entries via the Wiggle website is bound to be great for the event."

Wiggle Enduro6 is popular with mountain bike riders and has often sold out quickly, so early entry is advised. The maximum number of riders is set at 550 and no entries are permitted on the day. Categories include solo elite/expert and solo fun for men and women as well as men's and women's pairs or mixed pairs.

Shifting the emphasis from endurance to sheer speed, there's also the Night-time Time Trial which sees riders race the clock to complete one lap of the Enduro6 course as fast as possible (elite/expert and fun categories). For those who prefer running to mountain bike action, there's the Wiggle 10k run which always proves popular.

In addition to exemplary organisation, course marking and marshalling, the event is supported with trade stands from Wiggle, Focus and many others. There's also a massage tent, catering, commentary, hot showers and plenty more to ensure all participants enjoy a memorable weekend of riding.

• Enter Wiggle Enduro6 via the Wiggle Pro Velo events page

About Wiggle

Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit www.wiggle.co.uk.

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