November 10, 2010 02:50 ET

Wiggle Bike Shop Athlete Prepares for the Ironman 70.3 World Championships

LONDON, UNITED KINGDOM--(Marketwire - Nov. 10, 2010) - Emma-Kate Lidbury - one of the sponsored triathletes from Wiggle bike shop - is looking forward to the Ironman 70.3 series finale this weekend at the World Championship race in Clearwater, Florida.

Some of the world's best female endurance athletes will be on the start line this Saturday so it is sure to be an exciting race over the 1.9km swim, 90km bike and 21km run. Emma-Kate goes into the race with a string of great results behind her, having finished third at both UK 70.3 in June and Antwerp 70.3 in July, and taken a number of domestic wins throughout the season. Wiggle provide Emma-Kate with cycles and cycling apparel as well as all of her triathlon kit, equipment and nutrition.

Emma-Kate said: "I'm really looking forward to getting out there and racing hard. My training has been going well and the support I have from Wiggle bike shop is terrific. More than anything, I just want to give it everything and see how well I can do. Racing 70.3 is always tough, but I'm expecting this one to be tougher than most. It's still early days in my professional career so it'll be interesting racing against girls who've been at the top of the sport for years."

She added: "I'm hugely grateful to Wiggle bike shop for all the help and support they have given me this season. I wouldn't have been able to train or prepare for this race in the way I have without their help, loyalty and generosity. The cycles and cycling apparel they have provided me with has made a massive difference."

Emma-Kate is also sponsored by Swindon and Cirencester chartered accountants Morris Owen, mobile telecoms company Virtua and Swindon-based sports therapist Rob King.

Look out for race updates on Emma-Kate's Twitter account (@eklidbury) and her race report on the Wiggle blog next week.

About Wiggle

Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including the title of Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit www.wiggle.co.uk.

Contact Information

  • Alex Gallagher
    PR Manager
    +44 (0)1925 420 104