December 30, 2010 19:00 ET

Wiggle Bike Shop Celebrates a Brilliant Year

LONDON, UNITED KINGDOM--(Marketwire - Dec. 30, 2010) - With only a few hours left until the New Year, the team at Wiggle bike shop has been reflecting on a hugely successful 2010. This year has seen Britain's leading online bike shop win countless awards, build its profile worldwide, improve its website to enhance customer shopping experience and stock an increasing number of cycles and cycling apparel at competitive prices.

Martin Talbot, Wiggle's director of marketing, said: "It has been a phenomenal year for Wiggle bike shop. Wiggle now enjoys a stellar reputation worldwide and we've seen more than 400 per cent increase in overseas business in the past year. This international expansion was recognised when we won the Cross Border e-Retailer of the Year title at the e-Commerce Awards for Excellence.

"We've not only won awards for our global expansion. Our fast and friendly customer service, extensive range of best-selling mountain bikes, cycles and cycling apparel and hassle-free returns procedure have all helped win us awards from BikeBiz and 220 Triathlon magazine. We were also named Britain's most visited cycle website by Experian Hitwise UK, a title we have won each year since 2006. In 2011, we have the prestigious Retail Week awards to look forward to, at which we have been shortlisted for two titles alongside retail giants such as Tesco, Asda, Waitrose, Boots and Amazon."

After many months of hard work, 2010 saw the launch of Wiggle's new look dhb range, its exclusive in-house cycling apparel brand, which has already received rave reviews in cycling and triathlon media and is set to build on this success in 2011.

2010 has been a triumphant year too for Team Wiggle's athletes, who between them have won and podiumed at races around the world in triathlon, road cycling, mountain biking and cyclo cross. This year also saw Wiggle bike shop increase the number of events it sponsors, teaming up with KILO TO GO for the Verenti sportive series and UK Cycling Events for the Wiggle Super Series as well as the Verenti Dragon Ride, the MagnifiCat and Mountain Mayhem. Plans are already in place to ensure these events are even bigger and better in 2011.

Wiggle's new website, which went live in November, boasts features such as enhanced menus, filters, price sliders, product images and plenty more which ultimately improves the Wiggle shopping experience for each and every customer, whether they are looking for mountain bikes, road bikes or cycling apparel. This followed other innovative features such as the customer review system which allows customers to rate products they have purchased. By August this year – little more than a year after its launch – 100,000 products had been reviewed.

Martin Talbot added: "There's no denying 2010 has been a fantastic year for Wiggle bike shop. We won't be resting on our laurels, though, and can assure you that in 2011 we will be working just as hard to ensure our customers continue to rate us as one of the world's leading online bike retailers. We wish all our customers, staff and suppliers a happy and prosperous new year."

About Wiggle

Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit www.wiggle.co.uk.

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