November 24, 2010 05:21 ET

Wiggle Bike Shop Shortlisted for Oracle Retail Week Awards 2011

LONDON, UNITED KINGDOM--(Marketwire - Nov. 24, 2010) - Britain's leading online bike shop Wiggle has been shortlisted for three titles in the prestigious Oracle Retail Week Awards 2011. Wiggle is in the running for Non Store Retailer of the Year, Growing Retailer of the Year and Product Innovation of the Year (for Verenti bikes, its new range of sportive cycles). The winners will be announced at an awards ceremony on March 17 next year, which takes place at the Grosvenor House Hotel in the heart of London's Mayfair.

With the likes of Ocado, Amazon and Asos shortlisted in the Non Store Retailer of the Year award and Boots, Waitrose, Asda, Tesco and The Conran Shop vying for the title of Product Innovation of the Year, Wiggle bike shop is proving it is a force to be reckoned with in the UK retail sector.

Martin Talbot, director of marketing at Wiggle bike shop, said: "We are delighted to have been shortlisted for these three awards. This is one of the biggest events in the retail calendar and the fact Wiggle is in the final alongside the industry's elite says a lot about our phenomenal growth and hard work in the past year."

Tim Danaher, editor of Retail Week, said: "The quality of entries this year has been extraordinary, as you can see from our list of finalists. More than 1500 people from across the UK are expected to join us for this prestigious evening which celebrates those leading the way in retail innovation."

Wiggle bike shop is quickly growing accustomed to glitzy award ceremonies, having won the Cross Border e-Retail title at the e-Commerce Awards for Excellence in October as well as BikeBiz's Online Retailer of the Year for the second year running. In the summer, Experian Hitwise UK named Wiggle as Britain's most visited bike website for the first half of 2010, a title it has enjoyed every year since 2006. Wiggle was also ranked fourth overall in the sport and fitness retail industry sector. And the accolades don't stop there: for six years running Wiggle has won Best Mail Order Company in 220 Triathlon Magazine's awards. Wiggle is renowned for its excellent customer service, wide range of cycles and cycling apparel and competitive prices.

About Wiggle

Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including the title of Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit www.wiggle.co.uk.

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