April 19, 2011 19:00 ET

Wiggle Facebook Store Goes Live

LONDON, UNITED KINGDOM--(Marketwire - April 19, 2011) - Wiggle.co.uk - the UK's leading online bike retailer - has launched its own Facebook Store, featuring hundreds of Wiggle's most popular cycling products. Whether it's a mountain bike, inner tube or any other type of cycling apparel, the Wiggle Facebook Store boasts all of the products Wiggle shoppers love the most.

Visitors to the store can give instant feedback on each product by using the "like" or "comment" features which are so popular with Facebook users. Shoppers wishing to make a purchase simply click on the product, which then takes them through to Wiggle bike shop's main site.

Martin Talbot, Wiggle's director of marketing, said: "We have a strong Wiggle Facebook community with more than 20,000 Facebook fans, so this is a great way to share Wiggle with those fans. To begin with, the Facebook Store will feature a selection of cycles and cycle products from our main Wiggle site which will be updated each month. We look forward to seeing our customers use it and finding out more about what our Facebook fans think of each and every product."

More and more products will be added to the store shortly, showcasing the wide range of stock and extensive list of best-selling brands available on the main Wiggle site. The Facebook store allows products to be categorised by user interest, so shoppers will be able to search by "most liked" items.

For now, the store is only available through Wiggle's UK Facebook page, but there are plans to extend it to other countries in the future.

Visit the Wiggle Facebook Store to find out more and read all about it on the Wiggle blog.

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running and have been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

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