Wiggle Limited

Wiggle Limited

November 18, 2011 01:00 ET

Wiggle Goes Mobile

PORTSMOUTH, UNITED KINGDOM--(Marketwire - Nov. 18, 2011) - Britain's leading online bike retailer Wiggle has launched a mobile version of its award-winning website which boasts almost all of the same features which has made its main site so popular around the world.

The mobile site allows users to browse and search bikes as well as buying products in exactly the same way they usually would and includes all facilities for shoppers to manage their accounts, browse their order history and process a returns order. All of the 140,000+ customer product reviews from the main site, which are widely used when customers are making decisions on purchases, are also accessible.

Keen to ensure international users also enjoy all the benefits, Wiggle's mobile site is available in 10 different languages and payment can be made in 15 currencies.

Steve Mills, Wiggle's Head of Ecommerce, said: "The Wiggle mobile site is already proving hugely popular with 12 per cent of our customers now shopping via their mobiles. We are selling up to 50 bikes a week on mobile devices, including a £4,800 Felt AR1 road bike recently."

He continued: "The mobile site was developed in-house and is unlike the standard off-the-shelf platforms used by most large retailers. Users of our desktop site will be pleased to hear that 95 per cent of the functionality is available on our mobile version. We're extremely proud of it."

Wiggle has also launched mobile specific sites for their shopping partners including the British Cycling, British Triathlon and the CTC.

Steve Mills added: "We have lots more exciting things to come. We are constantly measuring site usage, surveying customers and rolling out continuous updates to further enhance the user experience on mobile devices. We expect the percentage of mobile customers to continue to grow and we are looking into how we can integrate further new technologies.

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as Butlers Cycles, a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running and have been named Britain's most visited cycle website by Experian Hitwise UK on several occasions since 2006.

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