Wiggle Limited

Wiggle Limited

September 27, 2011 01:00 ET

Wiggle Launches Italian and Portuguese Websites

PORTSMOUTH, UNITED KINGDOM--(Marketwire - Sept. 27, 2011) - Leading online cycle and tri sports retailer Wiggle is continuing its global expansion with the launch of its website in Italian and Portuguese. This follows the launch of Wiggle's Dutch site in July and now takes the total tally of sites to eight. Shoppers are already able to enjoy Wiggle in English, French, German, Spanish and Japanese.

With customers in more than 80 countries worldwide, Wiggle works hard to ensure every customer gets the most from their shopping experience, wherever they are in the world.

Wiggle's rapidly expanding customer base in Italy and Portugal, as well as Italian and Portuguese-speaking countries, prompted the launch of the new sites which are now live.

Martin Talbot, Wiggle's director of marketing, said: "When looking at international markets, Italy is an obvious choice for us: it is a hotbed of cycling and home to many major cycling brands. Italians are fanatical about bikes so this is a great opportunity for Wiggle to enter the market and offer Italian customers the chance to experience the full range and service that Wiggle customers elsewhere in the world know and love. The same can be said of Portugal and Portuguese-speaking countries also."

For many years Wiggle has enjoyed a stellar reputation in the UK - and in the past few years its popularity has spread around the globe. Its international expansion has earned Wiggle several awards, most notably the Cross Border e-Retail title at the prestigious e-Commerce Awards for Excellence last year. Wiggle has been shortlisted for the International e-Retail award this year. Last year, Wiggle's phenomenal overseas growth, coupled with the fact that the majority of shoppers are able to browse in their own language and currency, helped Wiggle seal the win.

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as Butlers Cycles, a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running, BikeBiz's Online Retailer of the Year 2010, and have been named Britain's most visited cycle website by Experian Hitwise UK on several occasions since 2006.

Contact Information