May 20, 2011 09:57 ET

Wiggle Sponsored Triathlete Wins Ironman 70.3 Mallorca

MANCHESTER, UNITED KINGDOM--(Marketwire - May 20, 2011) - Wiggle sponsored triathlete Emma-Kate Lidbury achieved the biggest win of her triathlon career so far when she took the title at Ironman 70.3 Mallorca. Emma-Kate, who has been sponsored by Wiggle since 2008, covered the 1900m swim, 90km bike and 21km run in a time of 4:33.18.

The triathletes swam in the calm waters of Alcudia bay where the water temperature of 19 degrees Celsius made triathlon wetsuits a must-have. The challenging bike course involved a 20km climb and some fast descents, so athletes with the most aerodynamic triathlon bikes certainly had an advantage. The half marathon run took place near to the beach in Alcudia.

Emma-Kate said: "It was a terrific race for me. I knew beforehand that I was in great shape, but I didn't realise I was in this sort of form! To win my first Ironman 70.3 triathlon title is superb. I am hugely grateful to Wiggle for all their help and support; without them I simply couldn't race at this level."

Martin Talbot, director of marketing at Wiggle, said: "We are delighted to see Emma-Kate achieve this win, it's richly deserved and everyone here at Wiggle sends their congratulations."

Earlier in the triathlon season, Emma-Kate won the TriStar Nevis 111 race in the Caribbean and also achieved a top 10 finish at the Abu Dhabi International Triathlon.

She will soon be packing up her triathlon kit in preparation for the Ironman 70.3 Switzerland on June 5 and the Ironman 70.3 UK in Exmoor on June 19.

To find out more about her race in Mallorca read her race report on the Wiggle blog and keep up to date with her training and progress via her Twitter feed (@eklidbury).

About Wiggle

Now the UK's number one online bike retailer, Wiggle started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After initial success selling bike parts and other items online, Wiggle was officially launched in 1999.

Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories, available with free delivery or our same day priority dispatch. We also deliver to more than 70 countries worldwide. We have won many awards including 220 Triathlon magazine's Online Retailer of the Year award for the last seven years running and have been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

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