March 10, 2011 01:00 ET

Wiggle Triathlete to Race Abu Dhabi International Triathlon Event

LONDON, UNITED KINGDOM--(Marketwire - March 10, 2011) - Wiggle bike shop triathlete Emma-Kate Lidbury will kick off her 2011 season at the much-anticipated Abu Dhabi International Triathlon event this Saturday. Now in its second year, the race has attracted a star-studded elite field who will all be vying for their share of the US$250,000 prize purse.

The Abu Dhabi course sees athletes race over a unique distance: a 3km swim, 200km bike and 20km run. The swim takes place in a lagoon shadowed by the world famous 6-star Emirates Palace Hotel. With water temperatures expected to be at least 23 degrees Celsius, it's unlikely athletes will have any need for a triathlon wetsuit.

Staying hydrated will be key out on the fast and flat 200km bike course, which takes in several iconic landmarks and affords athletes the rare opportunity to race their triathlon bikes around the Yas Marina Formula 1 circuit. The race concludes with a 20km run on the coastal boulevard to the west of the city.

Lidbury, who has been sponsored by Wiggle bike shop since 2007, said: "I'm hugely excited about this race - it promises to be a fantastic event. I've only ever raced the 70.3 (Half Ironman) distance in the past, so this is a new challenge for me. My training and preparation has gone well."

She added: "With most of the world's leading endurance athletes taking part, it's a brilliant way to start my 2011 season. I'm looking forward to racing hard."

You can read all about Emma-Kate's training on the Wiggle blog.

About Wiggle

Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock. In 2010, we have won several awards including Cross Border e-Retailer of the Year at the e-Commerce Awards for Excellence and Online Bike Retailer of the Year at the BikeBiz Awards. We have also been named Britain's most visited cycle website by Experian Hitwise UK every year since 2006.

Our success is driven by the fact that we have always believed the customer is central to everything we do. We are committed - as fellow active sports enthusiasts, Internet users and hardworking people - to ensuring our customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through our passionate service, attention to detail and extensive range of exclusive brands and products. With brands such as dhb, Verenti and Focus Bikes we deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product our customer buys is exactly what a true sports enthusiast would want. For more information, please visit www.wiggle.co.uk.

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