SOURCE: Wildfire Interactive

Wildfire Interactive

October 03, 2011 09:01 ET

Wildfire Launches New Way to Measure Brand Engagement on Facebook

Wildfire Integrates With Facebook's New Page Insights Data to Provide Brands With a Richer Understanding of Engagement

REDWOOD CITY, CA--(Marketwire - Oct 3, 2011) - Wildfire, the leader in social media marketing software, announced today the release of new analytics that enable marketers to better understand their brand's reach on Facebook, including how well brands are accessing the friends of their fans and how successfully they are creating brand advocates. Wildfire's new analytics tap into new Page Insights metrics being announced by Facebook today, but also go deeper by enabling brands to view these metrics in aggregate across all their Facebook pages and tabs.

Selected by Facebook to help advise them on the new Page Insights metrics, Wildfire is in the unique position to offer its users immediate access to the new metrics when Facebook releases them in the coming days. Additionally, Wildfire's participation in Facebook's beta testing program allowed it to build out its own platform to not only provide its clients with an easy way to digest and track the new Page Insights metrics, but to go deeper by providing additional insights, including the ability to aggregate the new analytics across multiple Facebook pages and tabs.

"Facebook Page Insights provide marketers with powerful social media measurement tools to better understand and influence the discussion between a brand and its audience," said Victoria Ransom, Wildfire founder and CEO. "Collaborating with Facebook allows us to deliver a fully-integrated analytics solution that builds upon the foundation provided by Facebook's platform. Our enhanced social marketing tools give Wildfire customers an advantage when it comes to brand engagement."

When used in combination with Facebook Page Insights, Wildfire's new analytics deliver critical value to the social space, which according to key players like Mark Zuckerberg, is becoming increasingly focused on engagement, as noted in the f8 keynote. With engagement rising to the forefront of social marketing strategy, marketers look to quantify the impact of their social media efforts, which requires more than a tally of how many fans or followers they have on a particular social network. Facebook Page Insights and Wildfire's integration provides brands with state-of-the-art, actionable data.

Wildfire's announcement today is part of its ongoing commitment to providing brands and agencies with a complete social marketing solution. Companies such as Electronic Arts, Travelocity, the Indianapolis Colts, and Virgin Atlantic use Wildfire to power social media campaigns and manage their social properties. On the heels of the release of it Social Marketing Suite earlier this summer, the integration with Facebook's Page Insights API provides marketers with advanced analytics to help them create more tailored campaigns with a precise strategy. Using Wildfire tools like Messenger and Page Manager, brands can optimize the Facebook conversation with their customers and reach a wider audience.

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About Wildfire Interactive
Headquartered in Redwood City, Calif., Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Our patent-pending technology allows large brands, small businesses and agencies to easily create their own attractive, branded social campaigns (e.g. sweepstakes, contests, giveaways, coupons and more), build and manage social pages, monitor and communicate with their social audience and measure the performance of their own and their competitors' social media marketing. Intuitive, streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use and flexible enough to suit the needs of the most creative marketer or advertising agency. Wildfire serves tens of thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in Redwood City, Los Angeles, Chicago, New York and London.

More information about Wildfire can be found at

Contact Information

  • Contact:
    Jennifer Hirsch
    Wildfire Interactive, Inc.
    (415) 307-0402
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    Daniella Klopocki
    SHIFT Communications
    (415) 591-8459
    Email Contact