SOURCE: Wildfire Interactive

Wildfire Interactive

June 21, 2011 03:00 ET

Wildfire Launches Social Marketing Suite

All-in-One Social Marketing Suite for Promotions, Page Management, Apps, Messaging and Analytics

PALO ALTO, CA--(Marketwire - Jun 21, 2011) - Wildfire Interactive, the award-winning leader in social media marketing, today announced the release of their Social Marketing Suite, an all-in-one solution for marketers to grow, engage and monetize customers via social media. Wildfire Social Marketing Suite provides best-in-class social promotion software, easy Facebook page management, social messaging and sophisticated real-time analytics. Early customers of Wildfire Social Marketing Suite include Facebook, Electronic Arts and Virgin Atlantic.

Powering more than 100,000 social media promotions, Wildfire Promotion Builder is already the industry's most successful social marketing software. Now, with Wildfire Social Marketing Suite, marketers can not only execute social promotions like sweepstakes, contests and coupons, they can also easily build and manage engaging Facebook pages, and take advantage of plug-and-play social applications like video and photo galleries, and more. In addition, the Wildfire Social Marketing Suite allows marketers to easily communicate with and monitor their audience and leverage rich dashboard analytics to understand both their own and their competitors' performance.

Kyle Thorne, social relations manager at Virgin Atlantic, said, "We have used Wildfire for marketing campaigns in the past and were very impressed. With the release of Wildfire's new Social Marketing Suite we are looking forward to going way beyond campaign management. It's a powerful, easy-to-use tool for social marketing and we've seen great results."

"At EA SPORTS, we use social media as another platform to connect with our passionate fan base," said Craig Malanka, director digital communications. "Wildfire has helped us to deliver engaging, new experiences that create deeper relationships with our consumers."

"Social media is one of the most effective ways brands can engage with consumers, but it can often be confusing, difficult and hard to measure," said Victoria Ransom, CEO of Wildfire Interactive. "When designing the Wildfire Social Marketing Suite we had two main goals in mind -- make it easy and streamlined, to take the headache out of social media marketing, and make it results-driven, so marketers can understand and measure the impact of their social media marketing."

Social Marketing Suite Product Features
Wildfire Social Marketing Suite is designed to be easy-to-use for marketers, but powerful enough to be used by global brands and agencies. With proven results from promotions that have driven millions of fans and followers and highly engaging Facebook pages, Social Marketing Suite product features include:

  • Promotion Builder
    • Promotions are the #1 reason that people become fans or followers of brands*. Promotion Builder allows marketers to easily execute social promotions with a step-by-step wizard for sweepstakes, contests, coupons, giveaways, group deals, and eight other formats; the widest range of promotion types available
    • Easily deploy promotions to Facebook, Twitter and websites
  • Page Manager
    • Provides easy and powerful page management for Facebook pages and other social pages
    • Marketers can create beautiful, custom-looking fan pages, including welcome and news tabs, in minutes via the template gallery or build their own custom templates using the design toolkit which allows for unlimited design creativity
    • Engage fans with plug-and-play social applications to create product display galleries, count down to events, deals triggered by fan-count and many other engaging formats
    • Enables larger brands to easily localize their pages to multiple geographies and languages
  • Messenger
    • Allows brands to keep track, in one view, of what their fans are saying about them and easily respond to their audience
    • Messages can be scheduled for specific dates and time to save both time and effort
    • Messages are seamlessly deployed to one page or hundreds of pages -- an efficient way for brands and agencies to manage messaging across their multiple properties
  • Dashboard
    • At a glance tracking of the performance of a brand's social media marketing
    • Tracks the viral spread and performance of promotions with sophisticated analytics
    • Benchmarks a brand's performance versus competitors with data from over 30 million Facebook and Twitter pages

Social Media Marketing Suite is available now. For more product specifics, please visit www.wildfireapp.com/suite

About Wildfire Interactive
Headquartered in Palo Alto, California, Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Our patent-pending technology allows large brands, small businesses and agencies to easily create their own attractive, branded social campaigns (e.g. sweepstakes, contests, giveaways, coupons and more), build and manage social pages, monitor and communicate with their social audience and measure the performance of their own and their competitors' social media marketing. Intuitive, streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use and flexible enough to suit the needs of the most creative marketer or advertising agency. Wildfire serves tens of thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in Palo Alto, Los Angeles, Chicago, New York and London.

To learn more about Wildfire, visit http://www.wildfireapp.com/.

* Source: Razorfish

Contact Information

  • Contact:
    Jennifer Hirsch
    Wildfire Interactive, Inc.
    (650) 281-1963
    Email Contact

    Daniella Klopocki
    SHIFT Communications
    (415) 591-8459
    Email Contact