SOURCE: WildTangent

WildTangent

October 03, 2011 09:00 ET

WildTangent Captures SAMMY Award

Wins Breakthrough Achievement in Social Games Advertising

REDMOND, WA--(Marketwire - Oct 3, 2011) - WildTangent today announced that it has won the SAMMY Award for the Best Branded Social Game for its Levi's campaign. The SAMMY Awards, presented by Digiday, honors overall excellence and breakthrough achievement in Social Advertising, Media and Marketing. Winners were recently announced at the SAMMY Awards Gala in New York.

WildTangent collaborated with the Levi's brand to bring the Levi's Curve ID product to the popular Facebook game, Mall World. The social game developed by 50cubes was ideal for Levi's target market of women ages 18-24 years who want to run their own fashion boutique and shop to their heart's content. WildTangent also integrated its BrandBoost advertising platform into Mall World so shoppers could earn in-game items, including a virtual pair of Levi's Curve ID jeans.

WildTangent's BrandBoost platform enables brands to have custom items dynamically integrated into the game experience. Brands can also sponsor free game play or in-game items so consumers can access content they would have otherwise had to pay for.

About WildTangent
WildTangent Media powers advertising for a growing portfolio of 3rd party mobile, online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.

WildTangent (www.wildtangent.com) operates an online and upcoming Android games service that allows consumers around the world to access games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the purchase price, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.