SOURCE: WildTangent


March 06, 2012 09:00 ET

WildTangent Launches Sprint ID Pack to Rent Games

New Mobile App Delivers Personalized Gaming Experience

REDMOND, WA--(Marketwire - Mar 6, 2012) - WildTangent today announced a new Sprint ID pack for the WildTangent games service. Sprint ID customers now have instant access to premium quality games that they can rent, play for free or purchase for their Sprint ID-capable phones.

With this single, easy-to-use games app from WildTangent, Sprint ID customers can discover and play popular games such as Age of Zombies, Bonsai Blast, Deer Hunter, Nintaii and Pocket Ants. The service adds new games daily and gives Sprint customers the opportunity to try games for free or rent games with WildCoins for a fraction of the purchase price.

"Sprint has created an innovative way for consumers to personally connect with their mobile devices," said Sean Vanderdasson, senior vice president at WildTangent. "Consumers these days are looking for quality and variety in their entertainment options. Through the Sprint ID pack, WildTangent will enhance the mobile experience and provide the best choices for game play."

WildTangent's patented virtual currency, WildCoins, is available for game rentals and in-game purchases. Free game sessions and sponsored virtual items will be powered by BrandBoost, WildTangent's advertising platform. For more information please visit The WildTangent Sprint ID pack can be found here.

Sprint ID is a service that helps subscribers personalize their Android-powered devices by downloading specific mobile content that fits their lifestyle. Launched in October 2010, Sprint now has 6 million ID pack downloads, 12 Sprint ID-capable devices and 45 ID packs, including Disney Channel, ESPN, E!, MTV and NASCAR.

For more information about Sprint ID, visit Sprint ID packs are free to download with an Everything Data plan.

About WildTangent
WildTangent ( operates a cross device games service that allows consumers around the world to access games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the purchase price, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.

WildTangent Media is a digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers monthly across desktop, social, and mobile platforms. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. It's a "value exchange" approach, where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting impression.

WildTangent Media's digital advertising solutions have been adopted by premium publishers like PopCap Games, Sony Online Entertainment, and DreamWorks, and are utilized by major global brands like Coca-Cola, Unilever, Procter & Gamble, Microsoft, Kraft, Levi's, and others in a variety of brand verticals.