SOURCE: WildTangent

WildTangent

July 25, 2012 09:00 ET

WildTangent Media Introduces BrandBoost Ad Platform for iOS and Android Games

Top Game Developers Ludia and 50 Cubes First to Innovate

REDMOND, WA--(Marketwire - Jul 25, 2012) - BrandBoost™, WildTangent's premier value exchange ad platform for PC and social, is now available on mobile devices -- giving brand advertisers the ability to reach on-the-go consumers in an invitational, not interruptive manner. Top game developers including Ludia and 50 Cubes have signed on to leverage BrandBoost which allows players to watch a brief ad in exchange for free game play or an in-game item. 

"With mobile, the distance between a game player and the game itself leaves less real estate for brand messaging," said Senior Vice President of WildTangent Media Mark Donohue. "BrandBoost within the game delivers three things: special benefits for game players, a receptive audience for advertisers and more revenues than simple banner ads can provide for game developers."

"Game developers don't want to ruin their games with annoying advertising, and the top brand advertisers we meet with on a daily basis don't want to be interruptive," continued Donohue. "They want to connect with people. By offering a value exchange, everyone involved benefits."

"WildTangent has brought to us some of the best brand integrations on Mall World and Fashion Designer in the last two years, including the 2011 Sammy winner Levi's campaign," said Jack Wu, CEO of 50 Cubes. "They have helped us in staying true to our mission of entertaining women through games."

To see BrandBoost in mobile for the first time, download and play any game on WildTangent's Games Android Service. Just launched is Ludia's Family Feud & Friends on iOS, and in the coming months, look for 50 Cubes' Style Touch Preview (iOS iPad) & Fashion Tale (iOS iPad).

About WildTangent
WildTangent (www.wildtangent.com) operates a cross-device games service that allows consumers around the world to access games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers consumers with the most cost efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the ownership, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers. 

WildTangent Media is a digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers monthly across desktop, social, and mobile platforms. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. It's a "value exchange" approach, where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting impression.

WildTangent Media's digital advertising solutions have been adopted by premium publishers like PopCap Games, Sony Online Entertainment, and DreamWorks, and are utilized by major global brands like Coca-Cola, Unilever, Procter & Gamble, Microsoft, Kraft, Levi's, and others in a variety of brand verticals.

About 50Cubes Inc.
50Cubes is a leading social and mobile game developer focused on creating compelling, interactive and fun games for women. With more than 5 million monthly active users playing its games, 50 Cubes has developed a network of social and iOS games uniquely designed for women of all ages. Top games include Mall World for Facebook and Style Touch Preview and Fashion Tale for the iPad. 50 Cubes is headquartered in San Francisco, Calif.

About Ludia
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where's Waldo?® and Who Wants To Be A Millionaire.