SOURCE: WildWorks

February 13, 2015 15:00 ET

WildWorks Inks Deal With Commonwealth Toy & Novelty

Notable Leader in the Plush Toy Industry Chosen to Bring Characters of the Number One Web-Based Game and Social Network in the U.S. to Life

SALT LAKE CITY, UT--(Marketwired - Feb 13, 2015) - WildWorks, the leading developer of online worlds and free-to-play games, today announced it has appointed Commonwealth Toy & Novelty as the master toy licensee for WildWorks' Animal Jam brand.

With more than 30 million registered players and average play session length of 70+ minutes, Animal Jam is the number one web-based game and social network for kids in the U.S. With Commonwealth's retail marketing and manufacturing expertise, WildWorks will be able to reach the game's loyal fans and extend the Animal Jam experience to the offline world.

"We're excited to have Commonwealth Toy become our master toy partner," said Clark Stacey, CEO of WildWorks. "Commonwealth Toy has a great reputation for quality products that we think will delight Animal Jam players, and we're excited to work with them in bringing our characters to life."

Commonwealth is planning a substantial marketing campaign and a variety of products, introducing plush animals and figurines from an all-new exclusive series of Animal Jam characters slated to launch in 2015.

To explore Animal Jam's online world, visit animaljam.com.

About Animal Jam
Take on the role of your favorite animal and get ready to Play Wild! Your animal avatar can explore the massive land of Jamaa while making new friends, going to fun parties, and designing a cool den to hang out in. You'll discover amazing facts about the plants, animals, and natural wonders around you. Animal Jam is an online playground for millions of kids worldwide who love animals and the outdoors, and is the result of an ongoing creative collaboration between WildWorks and National Geographic. With the goal of providing a fun, exciting, and safe environment for children to engage with online, Animal Jam also seeks to inspire exploration of the natural world outside their doors.

Players stay in the loop by following the Animal Jam blog at blog.animaljam.com, the game's Facebook page at facebook.com/PlayAnimalJam, or on Twitter at twitter.com/animaljam. Parents and teachers can download free lesson materials, offline activities, and other educational resources from Animal Jam Academy, at academy.animaljam.com.

About WildWorks (formerly Smart Bomb Interactive)
In August 2014, Smart Bomb Interactive changed its name to WildWorks, to reflect its continuing focus on children's entertainment that fuels curiosity about science and the natural world. WildWorks is a leading developer of online worlds and free-to-play games, with an audience of over 30 million kids from more than 150 different countries. Founded by game industry veterans in 2003, the privately held company has assembled a development team that includes internationally acclaimed artists, engineers, designers, educators, online safety experts, and other media professionals. Together they create cutting-edge interactive entertainment for families, from web-based playgrounds to immersive 3D titles for smartphones, tablets, and other mobile devices.

About Commonwealth Toy & Novelty Co., Inc.
Commonwealth Toy is an acknowledged leader and trendsetter in the plush toy industry and is one of the oldest and most prominent companies of its kind. Founded in 1934, Commonwealth's reputation for creative and innovative retail marketing and unparalleled design and manufacturing expertise has resulted in partnerships and key relationships with all of the top retailers in the United States as well as internationally. More than 70 years after its birth, Commonwealth continues to maintain strong brand recognition and excellence.

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