SOURCE: Animal Jam

Animal Jam

October 08, 2015 09:15 ET

WildWorks Names Jazwares as the Master Toy Partner for Animal Jam Brand

Global Leader in the Toy and Electronics Marketplace Chosen to Represent the Number One Web-Based Game and Social Network for Kids

SALT LAKE CITY, UT--(Marketwired - Oct 8, 2015) - WildWorks, the leading developer of online worlds and free-to-play games, today announced the appointment of Jazwares, a well-respected leader in the licensed products industry, as the master toy partner for the Animal Jam brand. Under the new deal, Jazwares will develop figures, playsets, and plush items that will launch globally in 2016.

Animal Jam, which launched in 2010 as a free-to-play game for kids ages 6-12, is now the number one web-based game and social network for kids in the U.S. With more than 35 million registered users in more than 200 countries, Animal Jam offers players the opportunity to chat with friends, play games, and learn about animals and the natural world around them.

"Jazwares is known for delivering truly creative toys and for interfacing with fans in meaningful, authentic, and innovative ways," said Clark Stacey, CEO of WildWorks. "That was extremely important to us. They really understand Animal Jam and they came to us with some fantastic ideas. We are excited to help them develop a line that we believe will bring the world of Animal Jam to life, opening up a whole new way to play and experience the game."

The new toy line will add to the collection of Animal Jam merchandise, and will feature a collection of playsets filled with accessories and hidden patterns that can be used in the game online, in addition to a collectable plush toy line of soft and cuddly animal friends.

"Our partnership with Animal Jam is a tremendously fun opportunity; we're excited to develop a line of toys inspired by such a wonderful and safe online world that millions of children enjoy every day," said Laura Zebersky, Jazwares' EVP and Chief Commercial Officer. "The new line will connect us with fans of the game and bring them an entirely unique play experience where they can create the fun of Animal Jam offline."

For more information, follow Animal Jam on http://www.facebook.com/PlayAnimalJam and http://www.twitter.com/AnimalJam.

About WildWorks
In August 2014, Smart Bomb Interactive changed its name to WildWorks, to reflect its continuing focus on children's entertainment that fuels curiosity about science and the natural world. WildWorks is a leading developer of online worlds and free-to-play games, with an audience of over 35 million kids from more than 200 different countries. Founded by game industry veterans in 2003, the privately held company has assembled a development team that includes internationally acclaimed artists, engineers, designers, educators, online safety experts, and other media professionals. Together they create cutting-edge interactive entertainment for families, from web-based playgrounds to immersive 3D titles for smartphones, tablets, and other mobile devices.

About Jazwares, LLC
With its focus on creativity, innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, the company's products feature some of the best entertainment properties in the world. Through the expertise of their product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. The portfolio includes: Minecraft®, Peppa Pig®, Terraria®, Adventure Time®, Plants vs. Zombies®, Star Wars® and Teen Titans Go!®, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com

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