February 17, 2011 08:00 ET

Will Canadians Ride the Electric Vehicle (EV) Wave?

Deloitte releases survey findings

TORONTO, ONTARIO--(Marketwire - Feb. 17, 2011) -


Issue: According to a Deloitte survey conducted earlier this month, the verdict on EVs is in: Canadian consumers are not willing to settle for current EV technology. Governments, international competition and the desire to wean ourselves off of oil are fuelling interest in EVs, but the reality is that Canadians are still looking for the same features they have with their current vehicles.
  - For 90% of survey respondents, convenience to charge, range, and cost to charge were all extremely or very important considerations
  - Nearly three-quarters of respondents expect range and charging times that are not currently available on the market
  - Roughly two-thirds of respondents said they would not pay more for an EV, and another 8% are only willing to pay up to a $500 price premium
  What may shape EV adoption in the next decade is a combination of government policy, regulation and incentives, as well as investment in battery technologies and electric utility infrastructure. According to the survey results, Canadians are not prepared to pay more for EVs that have less functionality than their traditional internal combustion engine-powered vehicles.
Who: Peter Corcoran, National Leader of Deloitte's Automotive Practice

Contact Information

  • To interview Corcoran on the survey findings and
    insight into the automotive industry:
    Jeanne d'Arc Umurungi, Media Relations Manager