SOURCE: Holy Crap Cereal

Holy Crap Cereal

December 02, 2015 12:28 ET

Will Lightning Strike Twice on Season 10? Holy Crap Is Back for More on CBC's Dragons' Den Second Chance Special Airing on January 6, 2016

GIBSONS, BC--(Marketwired - December 02, 2015) - Watch the sparks fly and the thunder roar when Holy Crap, the Dragons' Den biggest success story appears back on CBC's Dragons' Den Second Chance special on Wednesday, January 6, 2016 at 8PM.

"We're thrilled to be back in the Den," says Corin Mullins, CEO and Ernst and Young Award winner, "It has been five years since we first appeared on Dragon's Den. With Holy Crap now being sold on US Amazon, and soon internationally, we felt we needed to attract major league production and marketing expertise and the Den was our first stop."

"We know the cereal works everywhere after being sent to the International Space Station on Expedition 35 with Commander Hatfield. With sales in the EU and Africa, Corin and I felt that we needed to give the Dragons and us a second chance opportunity to take this success story to the next stage of growth," says co-founder Brian Mullins.

Holy Crap Organic, the world's most amazing breakfast cereal, was born in 2009 with plant-based ingredients that are safe for people with food allergies. The nutrient dense cereal is certified organic, gluten-free, and non-GMO Project Verified. It's vegan, high in fibre, protein, and packed with Omegas-3s. Holy Crap, Skinny B, and Holy Crap Plus Gluten Free Oats are now sold in over 2,500 stores, online in Canada, and on US Amazon.

One of the most successful Canadian reality programs, DRAGONS' DEN averaged nearly one million viewers each week during the 2014/15 season, reaching one-third of all Canadians. DRAGONS' DEN is filmed at the CBC Broadcasting Centre in Toronto and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television. Tracie Tighe is executive producer and Molly Middleton and Amy Bourne are senior producers that worked with Holy Crap on Season 5 as well. Dianne Buckner hosts.

If you are interested in speaking to any of the Dragons, host Dianne Buckner or Corin and Brian Mullins, please feel free to contact Kylie McGregor, entertainment publicist, at 416.205.8638 or

More about Holy Crap Cereal on the Dragons' Den

Image Available:
Image Available:
Image Available:

Contact Information