SOURCE: Will Rogers Institute

Will Rogers Institute

July 30, 2014 09:30 ET

Will Rogers Institute Announces 2014 Summer Theatrical Fundraising Campaign With Jeff Bridges

Program Encourages Filmgoers to Be a Giver and Help Save the Lives of Premature Babies

BURBANK, CA--(Marketwired - July 30, 2014) - Will Rogers Institute welcomes Jeff Bridges as their 2014 Summer Theatrical Fundraising Campaign Spokesperson. Bridges stars in the upcoming film adaptation of science fiction novel, The Giver, in theaters on August 15, 2014. The summer fundraising campaign, taking place in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement. The Will Rogers Institute is proud to continue this longstanding tradition with the help and generosity of Bridges, and invites you to get involved as well.

This summer, filmgoers can give little lives a fighting chance by donating to the Will Rogers Institute Neonatal Program at participating theaters. How can you help?

  • See your name in lights. Purchase a Pin-up and in return for your donation, you will have the opportunity to write your name on our Hollywood themed "Pin-up" that will be displayed on boards throughout theater lobbies.
  • Snack up! Purchase a Special Combo at the Concession Stand.
  • Round up your purchase and donate the spare change to a good cause!

Your family can make a difference and help save the lives of premature babies.

Will Rogers Institute sends a special thank you to Jeff Bridges and to participating theaters and sponsors for their continued support of the summer fundraising campaign!

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About Jeff Bridges
Jeff Bridges is a six-time Academy Award nominee and is regarded as one of Hollywood's most successful actors. His powerful performance in Crazy Heart garnered the actor with his first Oscar® for Best Performance by an Actor in a Leading Role. Bridges is no stranger to philanthropic work. In 1983, he founded the End Hunger Network, a non-profit organization dedicated to feeding children around the world. Bridges is also currently the national spokesman for the Share Our Strength/No Kid Hungry campaign that is fighting to end childhood hunger in America by 2015.

About The Will Rogers Institute
The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation, a charity, named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. Originally a hospital for tuberculosis-stricken vaudevillians, The Will Rogers Memorial Hospital became a national training facility for doctors treating patients with tuberculosis and the Will Rogers Institute was created. Currently, the WRI perpetuates the legacy of Will Rogers as a national charitable health program dedicated to the support of research in debilitating lung disorders, medical school training fellowships, and recently becoming a national leader in providing life-saving neonatal ventilator equipment to hospitals throughout the United States. For more information, visit

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Contact Information

  • Contact: 
    Todd Vradenburg 
    Will Rogers Motion Picture Pioneers Foundation 

    Connect360 MultiMedia