SOURCE: Will Rogers Institute

Will Rogers Institute

November 01, 2012 15:34 ET

Will Rogers Institute Partners With AMC Theatres® to Provide Special Movie Screenings for Parents

BURBANK, CA--(Marketwire - Nov 1, 2012) -  AMC Theatres® kicks off the holiday season with its next BRING YOUR BABY MATINEE screening, benefiting the Will Rogers Institute.

Parents across America have already enjoyed the innocence and joy of The Odd Life of Timothy Green and the steadfast determination of Won't Back Down, all with crying babies, diaper bags and strollers in tow.

In September 2012, The Will Rogers Institute partnered with AMC Theatres, and with, the fastest growing pregnancy and parenting website, to provide a movie-going experience especially for new parents, and generate much needed funds for the Will Rogers Institute. It's a play date for parents and caregivers! Cry babies? Breast feeding? Stroller parking? No worries! Audiences can catch a current movie on the first Tuesday of every month*.

On November 6th, escape the pressures and scrutiny of Election Day with a trip to the movies to see the Halloween themed comedy, Fun Size. 

FUN SIZE is a teen comedy centered on a sarcastic high school senior, Wren (Victoria Justice), who is eager to distance herself from her dysfunctional family by going off to college. Before that can happen, Wren's mother, Joy, insists that she watch her little brother Albert on Halloween night, so Joy can go to a rager with her much younger boyfriend. When Wren gets distracted by an invitation to the party of the year, Albert disappears into a sea of trick-or-treaters. Frantic to locate him before their mother discovers he's missing, Wren enlists the help of her sassy best friend April, as well as Peng, an aspiring ladies man and co-captain of the debate team, and Peng's best friend, Roosevelt, a sweet nerd whose crush on Wren clouds his better judgment. This unlikely foursome embarks on a high-stakes, all-night adventure to find Albert, crossing paths with outrageous characters every step of the way.

Copyright © 2012 Paramount Pictures

*Screenings begin at noon in many locations and are always shown in a baby-friendly environment:

  • Breastfeeding-friendly atmosphere
  • Brighter lights and lower volume
  • Stress-free environment
  • Stroller parking
  • Crying babies allowed

A portion of the ticket purchase will be donated to the Will Rogers Institute. Funds raised will benefit the neonatal program which helps provide much-needed equipment to neonatal intensive care units nationwide. Proceeds also help fund the research and treatment of pulmonary diseases and disorders.

For more information, including participating AMC Theatres and show times, or to purchase tickets, visit

About the Will Rogers Institute

The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation -- a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. The Institute is dedicated to the support of research and medical school fellowships in debilitating lung diseases and disorders, the distribution of free health educational materials, and being the national leader in providing life-saving neonatal ventilator equipment to hospitals throughout the United States. For more information about the Institute, please visit

About AMC Entertainment Inc.

AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 338 theatres with 4,865 screens primarily in the United States and Canada. The company operates 22 of the 50 highest grossing theatres in the country, including four of the top five. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.


The Bump is the only multiplatform resource giving first-time moms the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through The Bump Network, including and The Bump local guide. The Bump editorial team, "born" on The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community who are obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), a global media and technology leader devoted to weddings, pregnancy and everything in between. Follow The Bump on Twitter @thebump.

Contact Information

  • Contact Information

    Todd Vradenburg
    Will Rogers Motion Picture Pioneers Foundation

    Ryan Noonan
    Director of Public Relations
    AMC Theatres

    WestGlen Media Relations