May 24, 2010 04:16 ET

Will Rooney Rule the World Cup? Will Messi Make His Mark? The Coral Dugout Will Be Full of World Cup Insight and Excitement This Summer!

LONDON, UNITED KINGDOM--(Marketwire - May 24, 2010) - Leading bookmaker Coral has launched 'The Dugout' ( – a dedicated in-shop and online destination designed to excite, engage and inform football fans everywhere.

As the World Cup speculation reaches fever pitch, will provide unique and exclusive information, stories, tips and opinions from the people in the know, to help Coral customers get the most out of every World Cup game.

Two of the most knowledgeable and informed men in football today have been signed to provide expert insight. Legendary anchorman of Sky Sports 'Soccer Saturday' and Coral pundit, Jeff Stelling (, will bring his inimitable passion and energy for the game to The Dugout and he will be joined by one of the country's most famous referees, Graham Poll (

Having officiated in the last tournament, Graham knows exactly what it's like to be at the heart of World Cup fever and will provide invaluable insight to the potential winners (and losers) this time around.

Meanwhile, joining Jeff and Graham will be Coral's dedicated 'Insider' ( - a mysterious figure who will be on hand providing unique insight and information to everyone from betting enthusiasts to first time punters.

As soon as the Coral Dugout kicks off on May 24, all three pundits will be online daily, sharing their thoughts and opinions, giving their best tips and markets on every World Cup game.

"Whether you want to know whether Rooney will rule the world, Messi will make a mess of the opposition or Dunga's men will dominate the tournament, there's nowhere better than the Coral Dugout for a truly stimulating World Cup experience," said Jeff Stelling. 

He added: "Graham, the Insider and I will be encouraging punters to share their views and opinions on every single game in the World Cup, right up to the final on July 11!"

As well as access to all the latest odds, there will also be a 'daily special' priced up by Coral's traders exclusively for Dugout members making it the ultimate place to gain the expert's view before placing a bet. Half time will also be rewarded at The Dugout with a quiz area testing customers' World Cup knowledge.

In addition to the website, punters will also be able to experience the Dugout through Coral TV in every single one of the 1,600 Coral shops nationwide.

David Stevens, PR manager for Coral, said: "The Coral Dugout promises to be a fantastic place for football fans this summer to get the latest odds as well as great insider knowledge and expert analysis to help them make informed bets on the World Cup!" 

Notes to editors

Football fans who can't get to everyday will be able to sign up for email alerts throughout the tournament keeping them up to date with the latest developments. Alternatively they can sign up for Coral's daily SMS alerts and be entered into a daily draw to win £500 of free bets. If they don't have a account there is an exclusive sign up offer available through

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Leading bookmaker Coral operates over 1600 licensed betting offices throughout the UK, as well as offering online sports betting and casino gaming The company also owns the Romford, Brighton and Hove greyhound stadia. 

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