SOURCE: William Lyon Homes

William Lyon Homes

April 20, 2011 13:35 ET

William Lyon Homes Launches Innovative New Website to Afford Its Consumers an Enjoyable On-Line Experience

NEWPORT BEACH, CA--(Marketwire - Apr 20, 2011) - The Internet and social media have dramatically changed the world and how we communicate, shop and live. Its influence certainly extends to consumers who are looking for their next home, and today, nine out of ten homeshoppers will utilize the Internet as their primary search tool at the beginning of their new home search. To this end, leading homebuilder William Lyon Homes recently launched its innovative new website,, a user-friendly, all-inclusive site that offers a rich resource for homebuyers who want easy access to the builder's neighborhoods, services and community information from their computer. Log on now to enjoy your first online preview of William Lyon Homes' outstanding new home opportunities in the places you want to live.

"Current data reveals that approximately 85% of all homebuyers will shop online before they personally visit a sales gallery or tour the models, information that accentuates the power of online communication and marketing," said Janet Kemmerer, Director of Marketing for William Lyon Homes. "Our goal is to provide every homebuyer with an enjoyable on-line experience. The new website affords web visitors a majority of key information within three clicks or less and offers an engaging format that is simple to navigate, user intuitive and comprehensive. Innovatively designed, the website showcases each of our new home neighborhoods and offers consumers an incredible depth of information that ranges from virtual tours of individual floorplans to details on community amenities, local school districts and quick move-in home listings. Visitors to will learn more about William Lyon Homes' award-winning customer service, the benefits of owning versus renting, and even utilize Google maps to get driving directions to their favorite neighborhood. Brokers are also encouraged to visit the website, register their name and get more details on how they can earn co-op commissions."

The only builder website to currently include streaming video on the home page, William Lyon Homes' website is both visually appealing and easy to use. Highlights that will impress and inform online guests include a 'Keyword Search' function to help them reach their destination with minimal clicks, a special 'Share' icon that lets customers share web content using a variety of social media tools, and three different functions to help someone find a home that best matches their criteria. "This website also includes a 'Save Your Favorites' icon and customers have the capability to register and set up their own profile and favorites. Interested homebuyers can access previously viewed information by using quick reference tabs, another element that underscores our commitment to making your online visit a complete and interactive experience every single time you log on," Kemmerer added.

"I would like to personally extend my appreciation and thanks to our incredible team of consultants and William Lyon Homes I.T. team members for their talent, creativity and vision. Their collaboration made it possible to launch this innovative new website, another important milestone in the company's history."

Visit to start your new home journey and discover an incredible range of new home opportunities that accommodate your individual lifestyle, budget and expectations for the future.

Smart consumers know that it matters who their builder is, and William Lyon Homes means it when they say that they put themselves into their homes. That's because they build each and every home as if it were their own. They've earned a solid track record for constructing homes throughout the West since 1954.