SOURCE: EON Reality Inc.

April 16, 2007 11:00 ET

William R. Fields Joins EON Reality Inc. Advisory Board

Renowned Executive Leads Development Of Interactive Software Provider's Key Initiatives in Asia

IRVINE, CA -- (MARKET WIRE) -- April 16, 2007 -- EON Reality Inc., the world's leading interactive 3D software provider, today announced that William R. Fields has joined its advisory board. Fields will lead the development of the company's strategic Experience & Discovery Centers (EDC), as well as the expansion of its Interactive Digital Center (IDC) consortium in Asia.

Fields is an experienced executive who currently serves as Chairman of InterSource Enterprises, LLC, Director of Graphic Packaging Corporate and as a member on the boards of Lexmark and Sharper Image Corp. His deep bench of board experience includes posts as Chairman and Chief Executive Officer (CEO) of Factory 2-U Stores, Inc., President and CEO of Hudson's Bay Company and Chairman and CEO of Blockbuster Entertainment Group, a division of Viacom, Inc. In addition, Fields spent more than two decades with Wal-Mart Stores, Inc. He joined the company in 1971 and eventually held the posts of President and CEO of Wal-Mart Stores Division, and Executive Vice President of Wal-Mart Stores, Inc.

"We are extremely pleased to welcome Bill to our team of advisors," said Mats Johansson, president and CEO of EON Reality. "Bill brings an invaluable combination of management and board experience to EON Reality. His extensive experience leading some of the largest consumer and entertainment brands in the world will be indispensable as he works to expand the EON Reality network of IDCs and EDCs."

EON Reality, along with Christie Digital, Hewlett-Packard, Microsoft and NVIDIA formed the IDC, a strategic consortium, to establish the de facto standard for real-time visualization solutions worldwide. Its EDCs are state-of-the-art location-based display solutions that integrate hardware, software and services to deliver next-generation 3D environments that enhance entertainment, edutainment and learning experiences.

Field's immediate focus is to collaborate with the Chinese government in exploring sports- and cultural-themed EDCs and to develop an IDC as an integral part of the Chinese Promotion Centres, which are being established around the world to promote the 5,000 Chinese manufacturers in Asia today.

About EON Reality Inc.

EON Reality Inc. is the world's leading interactive 3D software provider. EON's powerful software solutions help companies increase sales, communicate product functionality more effectively and decrease the cost of service, training and technical support. EON's products deliver a high level of interactivity, simulation realism, rendering quality and integrated data exchange capability optimized for high performance on today's standard PCs and the Internet. EON customers include large corporations such as Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa -Teknik, Samsung, Siemens Medical, Suzuki, and Toyota. For more information, go to

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