SOURCE: Williams Direct Dryers

Williams Direct Dryers

May 18, 2016 16:10 ET

Williams Direct Dryers Proudly Partners With Kwik Goal

SURREY, BC--(Marketwired - May 18, 2016) -  Williams Direct Dryers is proud to announce their new partnership with Kwik Goal on a new line of specialized cleat dryers. Kwik Goal will be Williams Direct Dryers' exclusive distributor in Canada and the U.S. for these dryers so athletes everywhere can experience comfortable, hygienic sports equipment.

Damp athletic gear is a breeding ground for bacteria and fungus such as ringworm, the infection behind athlete's foot. Not only does wet gear hinder performance on the athletic field, but it also degrades faster than gear that has been dried between uses. From small community centers to MLS locker rooms, there is no "one size fits all" for equipment management. Williams Direct Dryers offers a variety of dryers in different sizes and weights to quickly and efficiently dry soccer boots and sports shoes even on the go.

"Williams Direct Dryers has dedicated decades of research and development to perfect our dryers, so we wanted to partner with a brand that offers both quality and industry expertise," said Des Mayne, Managing Director of Williams Direct Dryers. "Kwik Goal not only understands how important dry equipment is for athletes, but they also understand the impact it has on their health -- and their game."

"We are thrilled to offer Williams Direct Dryers to our customers in the United States and Canada," said Anthony Caruso, President & CEO of Kwik Goal. "Not only is the product a natural fit for our core soccer customers, it's also an excellent fit for other field sports like football, lacrosse and field hockey."

"We are so pleased to continue the growth of our brand with an industry leader like Kwik Goal. This partnership is the best way for us to provide the quality products our customers have come to expect from a brand that really cares about their well-being," Mayne concluded.

Williams Direct Dryers and Kwik Goal's partnership will go into effect immediately and the new line of cleat dryers is now available for purchase on 

About Williams Direct Dryers
Williams Direct Dryers was founded in 1989 as a solution for wet snow sports equipment. They have played an integral role in the development of today's commercial drying industry and continue to serve as industry leaders. Today, Williams Direct Dryers manufactures over 50 different types of dryers worldwide.

About Kwik Goal 
Kwik Goal manufactures soccer goals, field and training equipment, team seating, as well as accessories for coaches, referees and players at all levels. Kwik Goal is a Technical Partner to U.S. Soccer, an Official Supplier to Canada Soccer, a Corporate Partner to the U.S. Soccer Foundation and the Exclusive Partner to the National Soccer Coaches Association of America (NSCAA). To view the full line of Kwik Goal equipment, visit You can follow Kwik Goal on social media on Facebook: /KwikGoal, Twitter: @KwikGoal, Instagram: @KwikGoal, LinkedIn and Google+.