SOURCE: WillowTree Apps

WillowTree Apps

July 29, 2014 09:00 ET

WillowTree Apps Cited as a "Digital Specialist" in Recent Independent Research Report on Digital Implementation Partners

Digital Business Is Affecting Every Industry as Companies Rush to Develop Competitive Advantages in the Age of the Customer

CHARLOTTESVILLE, VA--(Marketwired - Jul 29, 2014) - According to the May 2014 Forrester Research, Inc. report titled "Navigating the Fast-Moving Landscape of Digital Implementation Partners," more businesses are rushing "to develop competitive advantages in the age of the customer." However, few have the right skills or leadership to define that digital strategy -- and even fewer have the internal skillsets or technologies to execute on that strategy. This reality means more businesses across all vertical markets are turning to third-party services partners like WillowTree Apps to help them "implement and accelerate the digital business journey."

In the Forrester report, WillowTree is cited as a "digital specialist" -- an organization with a "focus on technology solutions in mobility, social media, analytics, or cloud."

According to Forrester, digital implementers "offer speed, niche skills, and new thinking." The report highlights three areas that make it difficult for organizations to go it alone when it comes to a successful digital strategy:

  • Insufficient time to build a digital capability in-house: the rapid innovation cycles for digital businesses mean organizations have weeks -- not months or years -- to act
  • Too many fragmented skills and technologies: making it difficult for organizations to staff the required talent to drive the full range of digital experience
  • The challenges of tapping into a changing digital mindset: today's digital experience requires new ideas and insights, as well as coaching on design methodologies or digital development.

The report details areas around which companies should focus when selecting a digital partner, including:

  • Knowledge of their customers to meet needs and expectations
  • A differentiated (and credible) approach to innovation and design thinking
  • The ability to work openly in an ecosystem of partners
  • Ready-to-go solutions that will accelerate the digital transformation.

"I believe that the Forrester report spotlights many truths when it comes to the way businesses must view and respond to building their digital strategies," commented Tobias Dengel, CEO of WillowTree Apps. "A number of our clients come to us only after they've expended significant time and resources internally trying to build a digital strategy. What gets us excited every day is working with B2B and B2C organizations that demand creative and innovative solutions to help them drive efficiencies, or better engage their customers and employees. Our goal is to continue to help our clients achieve their digital business objectives with mobile applications that are not only beautiful and intuitive, but that solve critical business problems."

The full report can be obtained on the Forrester website -- note that access requires subscription:

About WillowTree® Apps
WillowTree Apps is a new breed digital transformation partner spanning business, technology and user experience (UX). Founded in 2007, WillowTree brings together all the skills required for true enterprise-level mobile deployments that solve real business problems. Major companies including GE, Johnson & Johnson, Time Warner, AOL, AEG, the NBA, and Harvard Business Publishing trust WillowTree to guide and execute their mobile initiatives, and come back again and again based on the company's proven track record for creating innovative mobile solutions through expert strategy, design and development. For more information, visit

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