SOURCE: WillowTree Apps

WillowTree Apps

March 24, 2014 09:00 ET

WillowTree Apps Selected to Join CDW's New App Marketplace; Welcomes Mike Hull as VP, Channel Partnerships

WillowTree Apps Among Initial CDW Application Marketplace Developers Including SAP, IBM to Deliver Enterprise Apps for Healthcare, Finance, Retail and More

CHARLOTTESVILLE, VA--(Marketwired - Mar 24, 2014) -  WillowTree Apps, a leading provider of mobile strategy, design and deployment services, today announced the company has been selected to join CDW's (NASDAQ: CDW) recently-launched App Marketplace, a key addition to CDW's Total Mobility Management (TMM) portfolio of services. (See today's related press release from CDW: Additionally, WillowTree today announced that mobility veteran Mike Hull has joined the company as Vice President, Channel Partnerships. In this role, Hull will drive company growth by leading the expansion of WillowTree's partner ecosystem. 

The App Marketplace is a single, online destination that helps organizations in industries including healthcare, finance, retail, and education address the challenges of today's fragmented mobile application market; and connects enterprise organizations with proven developers of industry-leading mobile apps, such as WillowTree Apps, for business functions including sales support, CRM, human resources systems and more. Unlike other app stores that offer off-the-shelf public apps designed for individual users, CDW's App Marketplace is specifically designed to provide customized enterprise-level apps. WillowTree was selected as one of the first developers in CDW's App Marketplace following an intensive vetting process that validated the company as a premier provider of enterprise mobile strategy, design and development.

"Despite the fact that organizations know they need to leverage mobile technologies to enhance productivity, increase customer engagement and empower employees, many are unsure of where to start to develop a mobile strategy and apps at the enterprise level," said Tobias Dengel, CEO of WillowTree Apps. "This confusion is compounded by trends like the 'consumerization of IT,' where enterprise users expect to have the same engaging experience on mobile business apps as they have with apps they use in everyday life. WillowTree's deep experience in both B2B and B2C mobile strategy, design and development makes us a logical choice for enterprises. Our relationship with CDW will help us connect with organizations to help them create effective, end-to-end mobile strategies and quickly roll out apps to help them deliver on the power of mobile in the enterprise."

"We chose WillowTree as one of our first App Marketplace developer partners because of the company's considerable experience with B2B app development," said Andrea Bradshaw, CDW's senior director and general manager for mobility solutions. "As a key addition to CDW's Total Mobility Management portfolio, the App Marketplace connects qualified developers with a customer market that is actively seeking out reputable and proven experience, which helps our customers improve time to market for enterprise mobile apps by taking the guesswork out of the developer vetting process." 

In addition to announcing their inclusion in CDW's App Marketplace, WillowTree Apps announced today they have hired Mike Hull as Vice President of Channel Partnerships and Business Development. A Managed Mobility Solutions (MMS) veteran, Hull brings over 20 years of experience to WillowTree Apps in sales, channel development and strategic planning.

"We're delighted to welcome Mike Hull to the WillowTree team," stated Dengel. "Continuing to expand our channel and partner ecosystem is a key strategy to WillowTree's continued growth. Mike's deep channel experience and his knowledge of the mobile space positions us nicely to deliver against our plans and have the same strong year-over-year growth we've had in recent years."

"The hyper-growth in the mobile industry presents tremendous partnership opportunities for organizations like WillowTree that offer a full suite of mobile services -- from strategy through app development and deployment," said Hull. "Tobias and his team have built an impressive organization that delivers what B2B and B2C companies need to take full advantage of mobile. I'm looking forward to leading WillowTree's partnership with CDW and forging new partnerships in the months ahead."

About WillowTree Apps
WillowTree Apps is a leading mobile strategy, design and development company. Named by Inc. magazine for two consecutive years (2013, 2012) as one of the fastest-growing private companies in America, WillowTree provides a full suite of consulting and application solutions to diverse clientele and vertical markets nationwide, including GE, Johnson & Johnson, Time Warner, AOL, AEG, the NBA, Harvard Business Publishing and the Department of Justice. Major companies and organizations trust WillowTree to guide and execute their mobile initiatives, and come back again and again based on the company's proven track record of creating forward-thinking mobile strategies and outstanding app development and implementation. For more information, visit

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