SOURCE: Chick-fil-A

November 15, 2005 04:00 ET

Wilmington to Receive New Free-Standing Chick-fil-A Restaurant Nov. 17; First 100 People in Line to Receive a One-Year Supply of Chick-fil-A

Operator Celebrates Opening by Donating $1,000 to Salvation Army's Disaster Relief Funds

WILMINGTON, NC -- (MARKET WIRE) -- November 15, 2005 -- Wilmington to receive Chick-fil-A's newest casual dining look for its free-standing locations with the Nov. 17 opening where nearly $26,000 in free food will be given away in 15 minutes along with a $1,000 donation to the Salvation Army for its disaster relief fund.

A one-year supply of free Chick-fil-A combo meals (52 coupons) will be given away to the first 100 adults, age 18 and older, in line by 6 a.m. The new Mayfaire restaurant is located at 6891 Swan Mill Rd. People can line up 24 hours prior to the opening, and the prizes will be awarded on Thursday, Nov. 17 sometime between 6 a.m. and 6:30 a.m. The restaurant will officially open for business at 6:30 a.m. and will stay open until 10 p.m., Monday through Saturday.

"We've given away more than $3 million in free Chick-fil-A food since we started the `First 100 Fans' promotion. This event has attracted Chick-fil-A fans from across the country to camp out in all types of weather conditions to be among the first 100 in line," said Chick-fil-A Inc. President Dan Cathy, son of the chain's founder Truett Cathy. "It becomes a huge tailgating party with campers enjoying several activities throughout the evening such as games, music, prizes, and a midnight Ice Dream party."

Chick-fil-A launched its First 100 Fans promotion in Oct. 2003 in Phoenix and has continued the event at every free-standing and in-line restaurant grand opening across the country. In virtually every region of the country groups of dedicated Chick-fil-A customers have begun to attend multiple openings, with some raving fans camping out at eight or more grand openings. Last year, Dan Cathy attended events at more than 50 grand openings and spent the night outside at more than 25. The event has even attracted campers who had never tried Chick-fil-A.

Billy Lynch, who has worked at Chick-fil-A nearly half his life since taking his first job there while in high school, will be operating the new location. Not only did Lynch receive a Leadership Scholarship from Chick-fil-A to continue his education at college, but also he has extended that same honor to 14 of his Chick-fil-A team members.

Wilmington residents visiting the new location will receive a sneak preview of the new look being rolled out for Chick-fil-A's 45,000-plus team members. Team members will be wearing a newly designed gender-specific uniform that provides a mainstream look, similar to GAP or Banana Republic, with a tailored top, pants cut with respect to gender, and optional accessories like caps and visors.

"Behind the new team member look will still be the same great award-winning customer service for which Chick-fil-A is known," said Lynch.

Atlanta-based Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with nearly 1,230 restaurants in 38 states and Washington D.C. The chain expects to build more than 77 locations this year, including 63 free-standing units such as the one in Wilmington. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

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