SOURCE: MarketLive

MarketLive MarketLive

July 09, 2013 08:05 ET

Wilsons Leather to Re-Launch Online Store on MarketLive eCommerce Platform

114-Year-Old Clothing Maker Designs Commerce Website for Flexible Future

BROOKLYN PARK, MN and PETALUMA, CA--(Marketwired - Jul 9, 2013) -  MarketLive, the leading provider of eCommerce technology for high-growth merchants, announced today that it has been chosen as the best solution to re-design and re-launch the eCommerce website for Wilsons Leather, a division of AM Retail Group. Wilsons Leather is well known as a 114-year-old maker and retailer of fashion apparel and accessories. 

Wilsons Leather's fast-growing online business needed a nimble, flexible eCommerce technology platform to help increase website revenues by a desired 60 percent over the next two to three years, and to be the anchor technology for a best-of-breed total solution. Other demands in the Wilsons Leather RFP included the capability to optimize online merchandising for mobile devices, multi-site capability and expansion of online sales internationally. MarketLive met and exceeded all of these criteria in order to win the bid.

"We choose our partners very carefully through extensive due diligence to ensure they are aligned to support our growth strategy," said Bill Hutchison, President of Wilsons Leather. "Among the many reasons we selected MarketLive, they are visionary with an eye on the future but offer a flexible, relevant commerce solution. We believe MarketLive meets our business needs and look forward to developing a strong partnership."

"Now that we've developed a commerce strategy and a roadmap for Wilsons Leather, we're really looking forward to building the digital commerce business," said Mark Pierce, CEO of MarketLive. "In addition to implementing our own state of the art technology to deliver results for Wilsons Leather, we will also partner with other leading technology companies to implement complete lifecycle functionality and best of breed commerce solutions."

The re-developed Wilsons Leather site is anticipated to launch in April 2014.

About Marketlive
Since 1995, MarketLive, Inc. has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit MarketLive at www.marketlive.com.

About AM Retail Group / Wilsons Leather

Wilsons Leather is a leading specialty retailer of quality accessories and outerwear. Currently operating under two formats, we offer fashion and value through an assortment of designer brands and special purchases for both men and women. Categories include outerwear and accessories such as handbags, briefcases and travel items. Our e-commerce site offers an extension of our store experience and is intended to increase brand awareness. Purchased in 2008 by G-III Apparel Group Wilsons Leather is now under the AM Retail Group umbrella and operates 146 Wilsons Leather stores throughout the United States.

AM Retail Group is wholly owned by GIII Apparel Group LTD (NASDAQ: GIII) and operates multiple retail concepts which include Wilsons Leather stores, Andrew Marc outlet stores and Calvin Klein Performance stores.

Contact Information

  • Media Contacts

    FOR WILSONS LEATHER:
    Scott Christian
    Director of IT
    Office: +1 763 391 4249
    Email: Email Contact

    FOR MARKETLIVE:
    Renee Newby
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact