SOURCE: Salsarita's Fresh Cantina

Salsarita's Fresh Cantina

March 22, 2010 09:47 ET

Win Free Food for a Year at Salsarita's Locations Nationwide Through Scratch & Win Promotion

Rapidly Growing Franchise Plans to Distribute 300,000 Cards to Consumers

CHARLOTTE, NC--(Marketwire - March 22, 2010) -  Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, has launched a Scratch & Win promotion in which every guest is an instant winner. Until April 12th, Salsarita's will distribute 300,000 complimentary Scratch & Win cards to customers with the chance to win the Grand Prize of a free entrée up to a $10 value once-a-week for an entire year. Each of its nearly one hundred locations will have a Grand Prize winner. Additional prizes include various free menu items or discounts. 

"The beauty of this promotion is that every card is an automatic winner, offering us the opportunity to thank our guests for visiting Salsarita's while increasing trial and showcasing our delicious menu items," said Paul Mangiamele, president and CEO, Salsarita's Fresh Cantina. "We invite everyone to visit their nearest Salsarita's and take advantage of our Scratch & Win promotion in the hopes to win a free meal once a week for a whole year."

Salsarita's specializes in serving made-to-order burritos, tacos, tortilla pizzas and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita's also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Latin motif. 

Salsarita's experienced great success in 2009 with new restaurants opening in Charlotte and Greenville, NC, Clarence, NY, Jacksonville, FL, Murfreesboro and Knoxville, TN and other markets around the country. In addition, new development agreements were signed for the opening of more than 15 locations in the US.

The company is currently closing in on its first hundred restaurants with the goal of having 200 restaurants open and operating by the end of 2014. Most recently, non-traditional locations opened in Auburn University in Alabama and at the Lowe's Home Improvement Corporate Headquarters in Charlotte. A restaurant in Myrtle Beach at Barefoot Landing will open in May and restaurants in Puerto Rico, Tyler, TX and Overland Park, KS are also set to open this spring. 

"Many chains discourage couponing, which we feel is counterintuitive for our fast casual offering since customers are seeking ways to save on restaurant meals now more than ever," said Mangiamele. "Ultimately, we want our customers to become lifetime guests and this unique promotion is focused on delivering value, while exposing our guests to our legendary food and hospitality."

Salsarita's is looking for candidates with the financial resources and entrepreneurial drive to join its team as either area representatives (controlling a defined territory), area developers (a multi-store operator) or single-unit franchisees. The estimated initial investment per restaurant is between $296,700 and $577,100 (inclusive of $25,000 franchise fee) with a real estate selection ranging from 2,200 to 2,700 square-feet. 

The company's comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, on-site grand opening support and ongoing business coaching. 

About Salsarita's Fresh Cantina
Founded in 2000, Salsarita's Fresh Cantina is one of the fastest-growing Mexican fast-casual Mexican restaurant chains, recognized for its people, food and world-class hospitality. Customers can create delicious made-to-order meals from a flavorful Mexican menu that offers burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas and salads with a wide selection of meats, fresh vegetables and homemade salsas in lively, family-friendly environments. The company is currently closing in on its first hundred restaurants with the goal of having 200 restaurants open and operating by the end of 2014. For franchising information, please visit http://www.salsaritasfranchising.com or call 866.61.SALSA. 

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