February 07, 2007 08:00 ET

Win Mondera Jewelry on and Win Her Heart This Valentine's Day and Mondera Partner to Launch Ad Campaign Across Incentive-Based Video Sharing Site

PLEASANTON, CA -- (MARKET WIRE) -- February 7, 2007 -- Today, incentive-based video sharing Web site announced a strategic alliance with online jewelry retailer to give away $5,000 in gift certificates to its members, redeemable for diamond bracelets, rings, and more during the month of February. Just in time for Valentine's Day, members have daily opportunities to win valuable prizes from Mondera. At the end of the month, one grand prize winner receives a $1,000 Mondera shopping spree in the WeWin Points monthly sweepstakes.'s randomization technology awards members with prizes daily for watching videos and interacting with the Web site. Throughout the month, members earn points for their various activities on the site, and, at the end of the month, the top ten point leaders win high-value prizes. In February, in addition to the grand prize from Mondera, will give away a PlayStation 3, a Nintendo Wii and several gift certificates ranging in value from $100-250 from Amazon and Mondera.

Rated "Best of the Web" by Forbes Magazine, Mondera is recognized for its high quality gems and jewelry. Mondera diamonds are certified by the world's leading laboratories, the Gemological Institute of America and the American Gem Society. In addition to providing prizes, Mondera will run a video advertisement campaign across and sponsor several videos on the site.

"WeWin is the perfect direct marketing platform to promote Mondera's Valentine's Day offers," said Vinaya Ravi, chief operating officer of "It's fun, it's exciting, and it's extremely viral. It provides a great opportunity for companies looking to break into online video advertising."

Online advertising spend continues to increase every year, and a recent Outsell report predicts an 18 percent lift in 2007, which is faster than any other media. has been experiencing explosive growth since its launch in late November 2006, and signing Mondera as the first product sponsor is a testament to its momentum and traction with online marketers.

"Online video is a hot trend right now, and it's not going away any time soon. YouTube alone serves up to 100 million videos per day," commented Brian Carrozzi, Founder of "It's where the consumers are, and it's what they enjoy. We're excited about the mutual benefits we will share with Mondera this month, and we're looking forward to many more advertising partnerships to come as direct marketers increasingly realize the potential the video channel has for reaching their customers online."

About is the Internet's first and only video sharing community that rewards its members with prizes. Whether by viewing the extensive database of videos or referring friends to the site, members have daily opportunities to win valuable prizes and connect with people who share their interests. For more information, please visit:

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