March 14, 2005 12:05 ET

WINBC: Winners of Wireless Adoption Contest Demonstrate Wireless is Driving Change; Four Exellence and Three Leapfrog Awards Winners Announced at CTIA Wireless Show



MARCH 14, 2005 - 12:05 ET

WINBC: Winners of Wireless Adoption Contest
Demonstrate Wireless is Driving Change; Four Exellence
and Three Leapfrog Awards Winners Announced at CTIA
Wireless Show

NEW ORLEANS, LOUISIANNA--(CCNMatthews - March 14, 2005) - CTIA Wireless
- With a goal to prove that wireless adoption is more pervasive than
currently predicted, the Wireless Innovation Contest 2005 (WIC 05) set
out to award prizes to wireless technologies across North America that
are changing our lives and reward companies and individuals who are
driving that change. Winners of WIC 05 demonstrated innovative solutions
that made customers significant Return on Investment and progressed
technology processes. The Wireless Innovation Network of BC (WINBC) and
the Network for Emerging Wireless Technologies (NEWT) today announces
the winners of WIC 05 are as follows:

Excellence Awards - deployed wireless solutions on customer site:

- Public Sector - Tantalus Systems Corp.: A two-way, real-time wireless
network for reporting and managing electricity consumption. It enables
homeowners to contribute to achieving a self-sufficient energy system
and allows utilities to cost effectively deploy advanced services such
as automatic meter reading, outage management and distribution

- Community - VCom Inc.: A 600 MHz Broadband Wireless Solution deployed
in rural areas of Africa to provide cost-effective access to broadband
Internet, as well as VoIP and telephone services, to accelerate economic

- Enterprise - Vidiator Technology Inc.: A high-quality audio- and
video-streaming content on-demand service platform for 2.5G and 3G
network operators that will deliver ROI of over 1000% in just 2005 for a
major carrier.

- Entertainment - Gameloft: A wireless game, Prince of Persia: Warrior
Within, was translated from a top-selling Xbox title to mobile, that has
successfully been developed and deployed for over 90 different J2ME

Leapfrog - wireless innovations with potential for commercial success:

- Mobile Reach Media Inc.: A proactive monitor and mobile alert system
that prompts the recipient (e.g. child or remote employee) to check in
at regular intervals, and alerts 3rd parties if they miss a check-in.

- Evolution Robotics: Visual pattern recognition technology for
camera-enabled devices that provides a vision-based interface for
m-commerce, web surfing and more. Consumers can purchase items, get more
information about items or places, or take part in games and promotions,
all just by taking a picture.

- Connect2car Inc.: A system that provides multi-purpose solutions for
real-time control and management of vehicle functions and accessories
from a smart phone device, such as keyless entry, engine cutoff, car
alarm, window rollup/down, remote start, engine diagnostics or custom

In the student category, of the Leapfrog category, Fawkes Technologies
was the winner:

- A mobile service,, which provides the right answers
to simple questions using SMS text messaging. Users are encouraged to
answer questions and gain "question credits" to ensure they continue to
use the service. Keyword-sponsored advertisers assist users with answers.

The winners were selected by an impressive panel of judges, including
Mikko Moilanen (Nokia), Chris Langdon (TELUS Mobility), Chris Shipley
(DEMO Conferences and Guidewire Group), Rhonda Wickham (Wireless Week),
Ray Gilbert (Lucent), Michael Calyniuk (PricewaterhouseCoopers), Rajeev
Chand (Rutberg & Co.), Bill Ray (ARC Chart and Wireless Business &
Technology) and Chris Lewis (Quick Link Communications Ltd.).

"We were looking for real-world wireless examples and development ideas,
and we found them," says Caroline Lewko, President of WINBC. "The judges
spent considerable time reviewing the entries before making their final
decisions. We're very pleased to see how wireless is truly driving
change in many industry sectors."

Open to Canadian and American wireless developers and solution providers
that have deployed, and are creating, a wireless solution at one of two
levels: "Wireless Excellence" or "Leapfrog - Most Promising", entries
came in from all corners of North America, including New York,
California, Texas, Arizona, Quebec, Ontario and British Columbia.
Contestants entered their wireless solution in one of four Wireless
Excellence categories: entertainment, public sector, community or
enterprise, or in one of two Leapfrog categories: commercial or student.

A benefit valued at $100,000, Wireless Excellence winners are rewarded
with targeted exposure in media and at trade shows, inclusion in a
special case study publication, and a one-hour mentor session with the
panel of judges during CTIA Wireless.

"We're thrilled to be named a winner in the public sector category,"
comments Keith Martin, founder and president of Tantalus. "Ranking as
one of the top companies by such an impressive panel of judges asserts
the technological vision and the real-world benefits that the TUNet
wireless communications network brings to both utilities and energy

"We are thrilled to be chosen as the winner in the Enterprise category,"
said Connie Wong, Vidiator's CEO. "I believe multimedia streaming is the
next killer app. We have long known that VeeStream is 3's secret weapon,
enabling new services, revenues and increased market share worldwide. It
is great to have our 'secret' gain the industry recognition it deserves!"

Three Leapfrog commercial entrants will be awarded free access to NEWT's
state-of-the-art wireless test facility, technical development advice,
business mentorship, and venture capital contacts. Valued at $30,000
each, the award is designed to move an idea toward market-ready stage
within six months.

"This year's Leapfrog winners have tremendous product ideas that NEWT's
technical infrastructure, advice, and connections will work to
accelerate the development of," says NEWT Chief Operating Officer Duane
Sniezek. The winners are the best of the best submitted from around
North America, and we look forward to providing all-important speed to
market and competitive advantage for Leapfrog winners, as we do with our
55 industry members."

WINBC and NEWT, the co-producers of WIC 05, are supported by key
industry leaders Nokia and TELUS Mobility, supporting sponsors Contec
Innovations, Mobitus and Upside Wireless, by Media Partner Wireless
Week, and key partners CTIA, Leading Edge BC, PricewaterhouseCoopers,
KPMG, NEWT, CWTA, BCTIA and WiTec Alberta.

"TELUS Mobility is very excited to participate again this year in the
Wireless Innovation Contest as, together with other leading industry
partners, we work to raise the profile of wireless innovation across
North America," said Chris Langdon TELUS Mobility's Director of Wireless
Business Solutions. "The innovations produced by our winners, and the
expertise and energy they've displayed, underline the positive economic
and social impacts wireless technology has now and will have into the

Runners up in the Excellence Award category were also named and they are
as follows:

- Public Sector - Arrista Technologies Inc.: signal amplifiers that
improve cellular communications quality and coverage for handsets, PDAs,
modems and laptops, by providing maximum power while ensuring full
network interoperability.

- Community - SpokaneHotZone(SM): The City of Spokane deployed a
dual-purpose municipal wireless communication network that is used both
for City-wide operations and to offer public Internet access in
100-block area of the downtown core using Wi-Fi technology.

- Entertainment - Blister Entertainment: turned the world into a virtual
ocean and cell phones into fishing rods with the launch of "Swordfish",
North America's first GPS-based cell phone game. It is available on Bell
Mobility's network across Canada.

- Enterprise - RF Code: champions the value of hybrid RFID, where
best-of-breed wireless technologies are leveraged in an efficient,
scalable manner.

The runner up in the Leapfrog student category was Skyblue Mobile, which
utilizes the Idle Screen of the wireless device via
Wallpaper/Screensavers to deliver real-time, "graphics rich" content,
bringing the Idle Third Screen to Life.

The winners will be recognized at an award ceremony held at the main
trade show stage, 2.30 - 3.30 pm on Monday, March 14, 2005. The case
study booklet of winning and runner-up entries will be handed out at the
awards ceremony. The third annual Wireless Innovations Contest 2006 (WIC
06) will be calling for entries in December 2005.


WINBC (Wireless Innovation Network Society of BC) is the producer of WIC
05. WINBC is the focal point for wireless in BC and a leading
association in Canada. British Columbia has a 25-year history of
successful wireless design and innovation and has grown to over 150
wireless companies in all areas of the wireless value chain from
infrastructure and devices to enabling software, enterprise
applications, games and peer-to-peer solutions. Companies include Sierra
Wireless, Nokia, Digital Dispatch, Colligo, Air Games and others. To
find your wireless partner go to: To see if you are
eligible for the contest go to

About NEWT

NEWT (Network for Emerging Wireless Technologies) is a not-for-profit
wireless technology commercialization support centre providing hardware
and software development and test support to developers and users of
wireless products and services with lab facilities, test networks,
technical staff and industry contacts. NEWT's 52 members reduce product
development costs, shorten product development time, increase technical
knowledge and gain competitive advantage through accelerated creation
and adoption of wireless technology. NEWT is a division of TRLabs.

About Nokia

Nokia is the world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia is dedicated
to enhancing people's lives and productivity by providing easy-to-use
and secure products like mobile phones, and solutions for imaging,
games, media, mobile network operators and businesses. Nokia is a
broadly held company with listings on five major exchanges. To learn
more about Nokia, please visit

About TELUS Mobility

TELUS Mobility provides its more than 3.9 million clients across Canada
with a full suite of wireless voice, Internet and data services through
its PCS and Mike digital wireless networks. For more about TELUS
Mobility products, please visit

TELUS (TSX:T)(TSX:T.NV)(NYSE:TU) is the largest telecommunications
company in Western Canada, with more than $7.6 billion of annual
revenue, 4.8 million network access lines and 3.9 million wireless
clients. The company provides subscribers with a full range of
telecommunications products and services including data, voice and
wireless services across Canada, utilizing next generation
Internet-based technologies. For more, please visit

About Tantalus Systems Corp.

Founded in 1989, Tantalus designs, manufactures, and markets two-way,
real-time wireless data communications networks for use by energy
distribution utilities. Tantalus Utility Network (TUNet™) is a
single, multi-purpose communications backbone, specifically designed to
help utilities extend the effective capacity of their distribution
infrastructure through the application of real-time monitoring and
control. Tantalus' long range wireless networks unite a utility's
applications, making outage management, advanced metering, power quality
monitoring, load management and distribution automation cost-effective
and practical throughout both urban and rural service areas.

About VCom Inc.

VCom Inc. is a world-leading designer and manufacturer of VCom brand
name and custom OEM products for data-over-cable, digital video,
advanced analog, and broadband wireless applications. VCom has been in
business since 1988 and primarily sells its products to Telephone
Companies and Cable MSOs. VCom's market channels include direct sales,
OEM partnerships and distributors.

About Vidiator Technology (US) Inc.

Vidiator is a leading 3GPP-compliant solutions provider for the delivery
of rich media across wireless networks. Its core streaming platforms
deliver the highest quality multimedia content; wireless broadcasting,
content on-demand and rich media content applications. Vidiator's market
leading technology enabled audio, video and image transcoding within MMS
networks, and powered the first commercial deployment of wireless video
streaming solutions over 3G networks including live streamed broadcasts
of breaking news, "Big Brother" reality show, rock concert, racetrack
monitoring and betting, real-time traffic conditions and sporting
events. Vidiator's rich media streaming solution is a carrier-grade,
standards-based, scalable platform providing 2.5G and 3G network
operators with audio and video transcoding and streaming. Vidiator's
customers have launched its products in Australia, Austria, Denmark,
Hong Kong, Italy, Sweden, and United Kingdom. Vidiator is based in
Bellevue, Wash., U.S.A., and has offices in the United Kingdom and Hong
Kong. For additional information, please visit

About Gameloft

Gameloft is a leading international publisher and developer of video
games for mobile phones. Established in 1999, it has emerged as one of
the top innovators in its field. The company creates games for mobile
handsets equipped with Java, Brew or Symbian technology. The total
number of mobile handsets with this technology is anticipated to exceed
one billion units in 2007.

Partnership agreements with leading licensors and sports personalities
such as Ubisoft Entertainment, Universal Pictures, Paramount Studios,
Dreamworks, Vans, Vijay Singh and Geoff Rowley allow Gameloft to form
strong relationships with international brands. In addition to the
partnerships, Gameloft owns and operates titles such as Block Breaker
Deluxe, Asphalt: Urban GT and Siberian Strike.

Through agreements with major telephone wireless carriers, handset
manufacturers, specialized distributors and its online shop, Gameloft
has a distribution network in over 65 countries.

Gameloft has worldwide offices in the United States, Canada, United
Kingdom, Germany, Italy, France, Portugal, Spain, China and Japan.
Gameloft is listed on EURONEXT PARIS (Euroclear - 7960, Bloomberg GFT
FP, Reuters GFT.PA).

For more information visit

About Mobile Reach Media Inc.

Mobile Reach Media ( is a developer and
operator of innovative wireless technologies. Since 2004 MRM has been
working on its mobile monitoring and alert platform which was originally
targeted to allow location tracking companies to round out their service
offering, but has since grown to include pharmaceutical, and credit card
applications which can bring millions of dollars of value to each of
these industries. The company began by bringing in successful and market
leading technologies from overseas to North America, including
interactive text messaging and text chat in 2002, MRM has since released
its products with several Canadian carriers generating superior results.

About Evolution Robotics

Evolution Robotics™ ( develops state-of-the-art
technologies in the areas of visual pattern recognition and autonomous
navigation. The company's products are used by companies, universities
and organizations worldwide to develop intelligent products and
solutions for commercial and consumer use. The company's flagship
technology, ViPR™, is considered the 'gold standard' implementation
of the SIFT algorithms, and is the key technology behind products
including LaneHawk™ Visual Scanner for Preventing BOB Loss, and
ERSP® Robotic Development Platform featuring vSLAM®. NorthStar™,
an indoor localization technology, is the latest addition to the
company's product line and provides a new approach to autonomous
navigation and position awareness. The company is headquartered in
Pasadena, California with offices in Dusseldorf and Tokyo. Evolution
Robotics is an operating company of Idealab, a creator and operator of
technology businesses.

About Connect2car Inc.

Connect2car ( is a privately held Company based in
New York, US, founded in 2002. Connect2car specializes in design,
development and manufacture of integrated automotive electronic
solutions with a strong focus on bringing solid resourceful and
productive market solutions needed for the huge and rapid growing scene
of the Automotive electronics and aftermarket. The first of these
products, the Multi-Function-Controller, resolves automotive device
interoperability and management by providing users with central and
customizable software control panel, which is smart phone based.
Connect2car's solutions utilize existing devices that are accessible to
the large amount of customers in the automotive market, to give maximum
productivity, expand functionality and facilitate deep personalization.

About Fawkes Technologies

Founded in 2002, Fawkes Technologies ( provides
management of software projects and development of wireless applications
using emerging technologies. The first of these applications,, is a functional prototype also evolving as a
business venture as part of student Executive MBA studies at Simon
Fraser University (BC, Canada). is an innovative
service which provides the right answers to your simple questions. will provide people around the world with a very
simple value proposition: people with mobile phones will value
on-demand, anytime, anywhere, any-language answers to their questions. will capitalize on this growing need for ad-hoc data,
by creating a customer base of people who research questions using
answers provided by question-keyword sponsored links. Fawkes
Technologies is based in Vancouver, BC, Canada.

About Arrista Technologies Inc.

Arrista is a leading wireless technology company focused in the cellular
communications industry. The company produces cellular subscriber access
products under the SignalReach™ brand name. Through this product line
Arrista provides solutions for the cellular communications industry,
where signal quality, coverage and network inter-operability have become
issues for cellular service providers and their customer base. The
patented SignalReach product line has been FCC and Industry Canada
approved, and is compatible with AMPS, CDMA, GSM, iDEN and TDMA
networks. The product line includes cellular signal amplifiers,
in-building cellular repeaters and a universal antenna coupler for
connecting most wireless devices to its amplifier products. Arrista
currently sells product in Canada and the United States, with market
development starting in Latin America and Europe. Arrista also provides
EMC and safety compliance testing, in conjunction with its on-site
3-meter semi-anechoic chamber, registered with the FCC and Industry
Canada. Arrista is based in Winnipeg, MB, Canada.

About SpokaneHotZone(SM)

The SpokaneHotZone is a dual use wireless network deployed by the City
of Spokane for municipal communications and to enable free public
Internet access in the downtown core. The partners in the HotZone
project include Downtown Spokane Partnership, Itronix, OneEighty
Networks, Purcell Systems, Vivato, and WhiteRunkle.

About Blister Entertainment

"Putting the MOBILE in mobile entertainment."

Blister Entertainment is at the forefront of location-based
entertainment and is creating a new category within the worldwide mobile
entertainment industry. The company publishes many location-based
entertainment products. As a wholly-owned subsidiary of location-leader
KnowledgeWhere Corp, Blister's products are designed with one thing in
common - location, and supported by an array of technologies that drive
location-based entertainment.

About RF Code

RF Code Inc. is a premier designer, developer and manufacturer of active
RFID technologies and Auto-ID data management software. Since 1997, the
company has developed its high-performance, low cost Mantis™ active
RFID systems for long-range wireless data communications that accurately
manage and track physical assets, information and personnel. Its award
winning TAVIS™ software platform is an Auto-ID data management
framework, which supports the broad spectrum of Auto-ID devices for data
collection, filtering and consolidation. TAVIS-powered solutions enable
device-independent data collection from a wide variety of devices
including: active RFID readers, passive RFID readers, EPC readers,
remote sensors, barcode scanners, Wi-Fi® access points and GPS
receivers. The software converts reader data into a standard format that
can be managed locally or centrally, and linked to end-user applications
that track, locate and identify assets. For more information, please
visit: or call 877-969-2828.


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