SOURCE: Windermere Real Estate

Windermere Real Estate

October 19, 2015 14:39 ET

Windermere Highlights Empathetic Expertise in New "Your Story Is Our Story" Ad Campaign

SEATTLE, WA--(Marketwired - October 19, 2015) - Windermere Real Estate has launched a new advertising campaign entitled "Your Story Is Our Story" which focuses on the bond that exists between a client and their Windermere agent. "By underscoring the emotional connection between the client and agent, our goal is to convey the importance of choosing the right agent­ -- one that focuses on relationships rather than sales," said Windermere Real Estate Chief Marketing Officer Noelle Bortfeld.

Told from an agent's point of view, the campaign leverages family milestones and Instagram-inspired images to drive home the point that a client/agent bond is much deeper than a single transaction. "These are relationships that last, and over time, a client's story becomes part of our agent's story, too," said Bortfeld.

The cross-platform campaign, which was created by Seattle-based Hydrogen Advertising, features TV, radio, print, marketing materials, social media, and online components, with television currently running in the Seattle, Spokane, WA, and Coachella Valley markets. It also includes a #YourStoryIsOutStory social media campaign in which Windermere agents and their clients submit videos telling the story of their unique home buying/selling experiences. Watch the videos here.

Watch Windermere's new "Your Story Is Our Story" TV commercial here.

Listen to Windermere's new "Your Story Is Our Story" radio commercials here and here.

About Windermere Real Estate

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 7,000 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 77,000 sides for more than $27 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 30 million dollars towards improving lives in the communities where we live and work. For more information, visit

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