July 06, 2010 10:01 ET

Windfall Charity Goes For a World Record

Online registration opens September 7, 2010

Attention: Arts/Entertainment Editor, Assignment Editor, City Editor, Lifestyle Editor, Travel/Tourism Editor TORONTO, ONTARIO, PRESS ANNOUNCEMENT--(Marketwire - July 6, 2010) - Mark your calendar for World Record Brides for Windfall, a Guinness World Record attempt to set the world record for the largest group of people dressed as brides in one place. The event, hosted by BT's Dina Pugliese, will take place on Sunday, October 24, 2010, from 1 to 4 p.m., at the Sheraton Centre in Toronto. Proceeds from the attempt will support Windfall, Canada's only new clothing and basic-needs items bank that was recently rated as Canada's most cost-efficient social service charity by MoneySense Magazine (Summer 2010).

Participants must be at least 18 years old. Both men and women of every ethnic background are encouraged to put on their best traditional wedding gown, be a part of history, and show their support for Windfall and its anti-poverty programs. "We want World Record Brides for Windfall to be a city-wide event and to reflect both Toronto's multiculturalism and Windfall's span. Each year, we help vulnerable Torontonians from all backgrounds, so the identity for the event developed naturally," says Helen Harakas, Windfall's Executive Director. While waiting for the official count, guests will enjoy live music, pose at the photo booth, shop the small but exclusive silent auction and more!


Windfall, an award-winning registered charity, assists more than 64,000 vulnerable citizens in the Greater Toronto Area; 1/3 of them are children. Windfall provides brand-new donated clothing and other basic-needs items to people living in poverty and/or crisis, enabling them to boost their self-esteem and sense of community-belonging, resulting in increased life opportunities. The items are distributed, free of charge, through partnerships with 107 social service agencies across the GTA. Last year, Windfall distributed $28 million (retail) worth of new items.


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