October 06, 2010 09:41 ET

WINDFALL WORLD RECORD BRIDES to set a record for charity

Online registrations to participate in the attempt are now open.

Attention: Arts/Entertainment Editor, Assignment Editor, Lifestyle Editor, News Editor, Photo Editor TORONTO, ONTARIO, PRESS ANNOUNCEMENT--(Marketwire - Oct. 6, 2010) - Windfall World Record Brides (WWRB), a Guinness World Record attempt, is a fundraising and awareness-raising event in support of Windfall's anti-poverty programs. On Sunday, October 24, 2010, Windfall will attempt to set the record for the largest gathering of people - men and women - in one location dressed as brides. Dina Pugliese, co-host of Breakfast Television on Citytv, will be the MC. The event is scheduled to run from 1 to 4 p.m. at the Sheraton Centre Toronto, Grand Ballroom.

"We are very excited about this world record attempt because not only does it raise awareness and funds for Windfall, but it also celebrates the launch of our social purpose bridal boutique and reflects the incredible multiculturalism of the GTA and our charity's client base," says Helen Harakas, Windfall's Executive Director. Everyone from every culture is invited to participate and wear their traditional bridal attire. While at the event, participants will have the chance to wander the area adjacent to the Grand Ballroom and enjoy music, samples and hair and makeup stations; however, at 2:30 p.m. everybody will be required to gather in the Grand Ballroom for the official count necessary to set the record.

For those who wish to attend WWRB but don't have a dress, Windfall's boutique will hold a bridal sale especially for the event. The gowns, selected specifically for the attempt, will be on sale for $20 each. The sale will take place on Saturday, October 16, from 11 a.m. to 2 p.m. at Windfall's warehouse at #3-29 Connell Court in Etobicoke. More info at 416.703.8435.

Online registration is now open at Registration fee is $20 online and $30 at the door. 100% of the proceeds will support Windfall's anti-poverty programs.

Windfall, an award-winning charity, provides NEW donated clothing and other basic-needs items to 64,000 people in the GTA who are struggling with poverty. Over 21,000 of them are children. The items are distributed through 100 social service agencies, such as shelters for abused women and children, centres for newcomers to Canada and job-training programs. NEW basic necessities promote dignity and help increase life-improving opportunities. For every $1 spent to operate, Windfall puts $56 worth of NEW basic-needs items into the hands of those who need them most! MoneySense Magazine (Summer 2010) recently rated Windfall the most cost-efficient social service charity in Canada.

/For further information: Helen Harakas, Executive Director, Windfall

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